March 31st, 2016
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Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.


Enter the gateway to innovation: win the public's attention and get breakthrough results at next week's Ragan's PR & Media Relations Summit in New York City. From April 6 to 8, experience communications innovations firsthand and learn new ROI strategies to keep pace with—and get ahead of—rapidly changing media. Hear and see new practices guaranteed to help you take advantage of the forces reshaping media and communications forces. Plus, there's a special price discount for Muck Rack readers!

Meanwhile, on today's Muck Rack blog, we explore the ways PR professionals can turn off reporters by starting with 7 questions not to ask a journalist.

Headlines of the day


"GET 'EM, GIRLS," cheers Aubrey Whelan with the Philadelphia Inquirer in response to news that five top female soccer players have accused the U.S. Soccer Federation of wage discrimination (at 20,000+ shares right now). "The U.S.M.N.T. get paid more to just show up than we get paid to win major championships," goalkeeper Hope Solo is quoted as saying. "Just ridiculous that US soccer was so blind to clear wage discrimination that this suit had to be filed," observes SB Nation's Michael Caley. Also, Sammy Nickalls at Hello Giggles laments, "wish NYT wouldnt use words like 'grumbled' describing women speaking out abt societal issues."


So now Us Magazine wants us to believe that Rupert Murdoch’s ex-wife Wendi Deng is dating Vladimir Putin. If true, can we all agree on "Peng" or "Wutin" as their cutesy couple name? Although at the Huffington PostAlexander C. Kaufman has a much better question: "what I want to know is what sources Us Weekly has cultivated in the f**king Kremlin."  In slightly more significant news (but only slightly), California's Assembly just passed a measure to raise the minimum wage. "California's $15 minimum wage bill could reach the governor's desk by end of day," notes Politico's Brian Mahoney. And then there was the bad news bears of the day: a climate model that predicts the West Antarctic ice sheet could begin melting very rapidly, leading to 5 to 6-foot rise in water levels by 2100. Sound far off? "This is really, really scary. What will life be like for young children today & even those born <20 yrs from now?" pointedly asks Cosmopolitan's Judith Ohikuare. "Reconsidering having children after reading this," NYT's Julia Ioffe admits.


All right, now let's get the Donald Trump beat over with. TIME forewarns that his reversal on pledge could cost him delegates. "Journos every day for the past few months: Why won't these dumb candidates just say won't back Trump? This is why," points out Elliott Schwartz. Polls continue to show Trump's nomination would make him the  least-popular major-party nominee in modern times, even among white men. "I think my favorite part about this 'Trump has very bad numbers' story is that it's written in the Trumpian style," notices Daniel Kaszor with the National Post. And Larry Sabato breaks out his crystal ball to remind us the only thing that matters is the electoral college in a Trump vs. Clinton match-up: "Election analysts prefer close elections, but there was nothing we could do to make this one close." Did we miss anything? Feel free to let us know.

Press talk for today


Turner is leading a new $15 million investment round in Mashable. "We're excited to announce a partnership with TBS and TNT to expand Mashable's content to television!!" CEO Pete Cashmore tweets. "This is one hell of a strategic investment. Distribution and discovery benefits likely to far outweigh the dollars," chimes in Brian Ries there. And then there was this thing that went viral yesterday and today, and we're not sure we can aptly explain to you what it is. "A lesson to budding #fashion writers: sometimes sh*t happens. This is an example of how NOT to handle it," advises The National's Ashley Lane. "I’ve officially lost the ability to tell what is real and what is parody," concludes Washington Free Beacon's Sonny Bunch. The author also has an insane Twitterfeed for your perusal. Also, today journalists are mourning entertainer Ronnie Corbett, best known for "the two Ronnies," who has died at 85. "Sad news about Ronnie Corbett. So many great clips to post, but I like this one," reflects NYT's Hannah Olivennes.  


Also, here is the full response from the Associated Press to yesterday's allegations that the news service collaborated with Nazis during World War II. From the statement: "The AP did not engage in direct publication and until Ms. Scharnberg’s research had no knowledge of any accusation that material may have been directly produced and selected by Nazi propaganda ministries. If it had been, we believe that the captions and photo credits would have made that clear. It is important to note that after Dec. 11, 1941, when Germany declared war on the United States and expelled all foreign news organizations, AP lost control over its subsidiary and therefore the use of its photos. It was left to the former German staff, who stayed on at great risk, to protect the physical archive from outright seizure by the Nazi regime."


While it's still cool, follow everyone's new favorite anonymous Twitter sensation "Guy at your J-School," who regularly serves up relateable gems like, "My Mom says that as a baby my first words were a mesmerizing anecdotal lede about the remarkable journey of life I was about to embark on" and "Never doubt ability to make a story about the story-teller. Think it’s about patriarchy in West Angola? Nah, it’s really about my journey." Oh, and "As I walk out I assume there is a standing ovation from my editors behind me. I can’t hear, I am already gone. Gone searching for truth." Wait, we also loved "Filling in my tax returns, there wasn't enough room under 'Occupation' for 'Investigating the human condition'. Shame." Just ... go check out the tweets for yourself.

Oh, and CJR is hiring a digital media editor and a web editor, so if you're in the market for a new gig, you should get on that!

Question of the day


Our last question asked: According to Digiday, the Times of London is swearing off what? Breaking news. No, we're not joking.

Congratulations to Sarah-Ann Soffer of IHG for being the very first to get that right (and for adding "the times, the times! #ShakespearePuns")! Honorable mentions go out to these amazing individuals for also answering correctly: Craig Pittman (who was equally gobsmacked), Charlotte LoBuono (who reacts "What? When news breaks, The Times of London won't fix it?"), Carrie GrayMark Gibbs (who puts it this way: "The breaking news is that they're swearing off breaking news"), Rachel RohKen Walker (who adds this very warranted gif to convey his reaction), Eve Byron (who theorizes "Bet that's killing some of its journos"), Michele MillerTemple Williams (who describes it "No more squeals will be heard as Times of London puts brakes on breaking news"), Debkrol (who wonders "what, no more Fergie stories?"), Lizzy Shaw (who asks if they're "leaving it up to Twitter?") and Ron Casalotti (who points out that "their paywall keeps people from getting that from them anyway").

As for today's question, here it is: A Missouri state "hero" lawmaker is using a resolution to get colleagues to stop making what mistake?

Click here to submit your answers to @MuckRack. IMPORTANT: If you choose not to click that link, please include the word "answer" in your tweet so we can find it (the link will automatically do so for you)! 

... We’ll announce the winners in the next Daily!

Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email Kirsten (kirsten [at] sawhorsemedia [dot] com) so we can reflect your new title. News job changes only, please! Thanks!
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