March 24th, 2016
View in browser
Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.

Ever wonder if a busy CEO is actually the one writing his own tweets? On today's Muck Rack blog, Tim O'Brien dissects getting into the executive communications mindset.

All the news you need to heed


The NFL acronym ought to stand for "Notorious Flaming Liars," suggests National Journal's Ron Fournier, in the aftermath of the trending New York Times exposé on the league's deeply flawed concussion research and ties to Big Tobacco (at 2,300+ shares right now). In other words, the NFL "used flawed studies w missing data, and consulted tobacco lawyers, to deny links betw football and concussions," Sasha Chavkin at the International Consortium of Investigative Journalists lays it all out for us. Specifically, the league omitted more than 100 diagnosed concussions from their "research," including infamously bad injuries to such major players as Steve Young and Troy Aikman. "Not surprised, but still blown away," admits Bob Tedeschi at STAT News. "To me, pieces like this suggest that the NFL won’t exist in 30-40 years," concludes Sarah Grieco with the Columbia Journalism Review. At the Wall Street JournalChristopher Mims muses, "funny how big institutions lie when confronted with an existential threat."


In other investigations, the founder of the now-defunct mercenary firm Blackwater is under investigation for money laundering and brokering mercenary services, to name a couple. "He was America's top mercenary. Now intel says he's cozy with China. Total blockbuster," praises The Intercept's Ryan Tate. Bloomberg News takes a peek at Wall Street's 0.01% with an inside look at Citi's secret client list. So "if you don't like fascinating stories about wealth/power/secrets then definitely don't read this," shrugs Danielle Burger there. Abroad, the Associated Press reports ISIS is training as many as 400 fighters to attack Europe "in wave of bloodshed." Erika Kinetz there calls her news service's analysis "Scary, very well reported." And the world mourns Dutch football legend Johan Cruyff, who has died at just 68. "Really sad news. A football icon and one of the pioneers of 'total football'," reacts Andrew Davies at Australian Broadcasting Corporation News.

Turning to the daily Trump beat, Slate's Franklin Foer suggests misogyny is the one position Trump hasn't changed. Foer tweets, "I wrote about Trump's misogyny. The material is endless, stomach churning and essential to understanding him." Justin Miller with the Daily Beast adds after reading, "There's not one superfluous sentence" in that article. On that note, Trump's investments have lost a lot of money in the past 15 months, but the billionaire remains unfazed. "In which @ldelevingne speaks to Donald Trump about his crappy hedge fund investments but money badger don't care," observes Lauren Tara LaCapra with Reuters. On the plus side, Newt Gingrich manages to find some Ronald Reagan in Trump. "Looking forward to the Newt Gingrich vs. Julian Castro veep debate this fall," wryly predicts WaPo's Carlos Lozada. And although a Bloomberg poll shows Republicans aren't sold on any plan to stop Trump, data points to John Kasich as the only remaining GOP nominee to match up well against Hillary Clinton in a general election test. "More fodder for my 'Trump is extremely unpopular' file," declares Slate's Jamelle Bouie.

Got my mind on my media and my media on my mind


In a move that's sure to make you go "Is this really what the world has come to," NPR News just implemented  "Trump Training" in order to deal with threats. "NPR offering its politics reporters hostile-environment training for covering war zones, terrorism &...Trump rallies," summarizes Seema Yasmin with the Dallas Morning News. Journalist David Simon had a different take: "Sheet. There are reporters posted overseas in actual danger. Shit, you're not even in Baltimore. Just do the job."


Elsewhere in media, Fortune profiles how mogul Jeff Bezos became a power beyond Amazon. "Bezos suggested a feature to let Washington Post readers pay to remove vowels from stories," points out Nieman Lab's Joseph Lichterman. muses, "bezos is still clearly sorta proud of his 'disemvoweling' idea." At MashableSeth Fiegerman declares, "Journalism is saved." Then the next order of business is journalism diversity, because a new survey reveals British journalism is 94% white and 55% male, according to The Guardian. Writer Sunny Hundal wonders, "Does the Guardian itself reflect the racial and religious diversity of Britain? Statement suggests it doesn't."

Question of the day


Our last question asked: Former boy band Hanson claims that people too often get what wrong about one of their biggest hits? Everyone apparently is still getting the syncopation wrong on "MMMBop."

Congratulations to Carrie Gray for being the very first to answer that correctly! Honorable mentions go out to these fine folks for getting it right, too: Craig PittmanJohn Wall (who wants to know, "The questions is who still sings MMMMBop?"), Ken Walker (who adds "Also the fact that it's a semi-sad song, not happy bubblegum pop. … Hunh"), Sarah-Ann Soffer (who admits "Not sure that I've ever syncopated, but OK"), Mark Gibbs (who jokes "Wow. MuckRack is leading me to dark places #brainworm #makeitstop"), Lucia A. Walinchus (who adds, invoking the lyrics "But when you get old and start losing your hair, can you tell me who will still care?"), Juliana (who wonders "20 yrs later, can we call them a man band?"), Robin Epley (who gripes "When you only have 1 hit in 20 yrs, be thankful people are still singing it at all, Hanson"), Ron Casalotti (who invokes all sorts of 90s music references in his answer "We all sing MMMBop not InSync as if lost on a backstreet. Boys will be boys (2 Men, in this case)") and Cindi Lash (who punctuates her answer with the hashtag #MMMStop).

As for today's question, here it is: How did Microsoft recently get "a crash course in racism" from Twitter?

Click here to submit your answers to @MuckRack. IMPORTANT: If you choose not to click that link, please include the word "answer" in your tweet so we can find it (the link will automatically do so for you)! 

... We’ll announce the winners in the next Daily!

Career Updates
Journo job moves for Thursday


Your career moves to know:

  • New beginnings: The Daily Dot welcomes Amy Vernon (at right) as director of audience engagement based in New York. Vernon is an award-winning reporter who is known for her coverage at The Miami Herald, during which time she was a member of the Pulitzer Prize-winning staff honored for its coverage of Hurricane Andrew. She has also been included on Business Insider's list of “The 100 Most Influential Tech Women on Twitter.”
  • New promotion: Tamara Audi is now West chief for U.S. news at The Wall Street Journal based in the Los Angeles bureau. Audi first joined the West U.S. news team in 2007 on the casinos, hotels and the gambling beat.
  • Up and over: Politico Pro names Clea Benson as deputy editor. Benson most recently served as Politico Pro's financial services editor.
Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email Kirsten (kirsten [at] sawhorsemedia [dot] com) so we can reflect your new title. News job changes only, please! Thanks!
Follow Muck Rack on Twitter and check in through the day to find out what's interesting the journalism community.
If this newsletter was forwarded to you and you'd like to receive it every day, click here to subscribe.
If there are any journalists on Twitter you'd like to follow through Muck Rack, let us know.
Brought to you by:
Sawhorse Media
632 Broadway Suite 901,
New York, NY 10012
Unsubscribe from this newsletter