OK, LET'S GET INTO IT
First up - it turns out nearly everything on the internet is fake, or at least Not Human. This article explains how between 40-60% of internet traffic is actually bots and the flow-on effects of that. For starters, it means all the advertising/engagement metrics touted by Google, Facebook etc etc are not to be trusted. It seems like a pretty big call, but this article makes a convincing case on how Google's dominance will be brought down by Amazon, and this one shows how Facebook could well be brought down by its own internal toxicity.
The idea of "cool" is all marketing, and I liked these long reads on how Diet Coke and the Harley-Davidson motorbike respectively fell out of favour.
For years, women have been excluded from trials of various psych drugs because their monthly hormonal cycles kept throwing off the control groups. New research shows that hormones may well explain a lot about women's mental health - and no, not in a jokey 'lol women are so emotional, must be that time of the month way'.
DIY cultural spaces were an important part of my teens and early 20s. This long read about a young guy who is likely to spend decades in jail due to a horrible fire that killed people in a space he was responsible for was gripping and tragic.
The Quartz Daily Obsession newsletter is one of my favorites, and I loved this (admittedly old) one on the history of price tags. I had no idea they were such a recent invention.