Hi <<First Name>>

Is it just us or does it feels as if Spring is finally on the way?

We’ve been battered by storms and floods over the last few months, but now there are signs of new life. We’ve seen some big blue skies, felt a (little) bit of sun on our faces, and things are looking up. 

The content world has been creating its own storms recently. A blog article Content Shock: Why Content Marketing is not a Sustainable Strategy by Mark Schaeffer predicting the end of content marketing sent the industry’s bloggers into a worldwide spin. Mark argues that with so much content being produced – and the volume rising exponentially - there will come a point where it all becomes worthless.  

Content marketing isn’t dead (if you care)

We don’t share his view. We think creating fantastic content that genuinely helps your clients and customers will continue to be a valuable business tool. As long as our love affair with our phones, tablets and computers continues – and as long as people have questions - truly valuable content will always remain an excellent way of drawing people into your business, and of turning them into fans. 

Creating excellent content is part of the service you deliver to your clients too - it’s the mark of a business with great communication skills. Quality matters more than ever – lack lustre content will certainly sink without trace. But the great stuff will get found and shared, and will continue to be a worthwhile investment for businesses that care about the people they serve.

Celebrating the good stuff

So for us, and the clients we’re working with, this feels like a very positive time.  Finding and celebrating the good stuff makes the world a happier place, and we’re all for that. 

This month's Valuable Content Award went to Alan Atkin of the Environment Agency.  Alan’s tweets from the Thames Barrier at the height of the awful flooding were a lifeline to thousands of worried homeowners. We loved this story because it showed a big organisation trusting its people working on the ground to talk directly with customers. No party line, just genuinely human and helpful. It’s a brave approach, but it works, and we’d love to see more of it.

Continuing the debate

We’ll be debating Content Shock at the next Bristol Content Group on 20th March.  If you’re in or near our wonderful city, do come along and let us know what you think. If not, we’ll be blogging the results of our discussion after the event. 

See you next month! 

Sonja and Sharon

More reading for the keeners:
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