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Valuable Content | Newsletter | February 2011
The Relationship Issue

Writing with loveWhat makes marketing with valuable content different from traditional forms of promotion? We like to think of it as helping, not yelling. Or listening, not telling.

So in the spirit of this, (and Valentine's Day of course,) we've devoted this issue to relationships. Specifically, the relationship that good content can help you create with your clients and contacts.

This Month's Top Articles
  • Sharon looks at improving your content writing by getting up close and personal: You are my one and only - READ
  • Sonja gives you 6 simple ways to produce content that shows that you care - READ  RREAD   

Valuable Content Hero

Our Valuable Content Hero for February 2011 is IT strategy expert Vaughan Merlyn for his website. http://vaughanmerlyn.com/   is is is a perfect example of a well-written, article-led consultancy site that gets his passion and expertise across in just the right way. Congratulations on the valuable content Vaughan!

New client website

Congratulations to our clients Paul and Sharon at Payplus on the launch of their fantastic new website www.payroll-services-centre.co.uk - a real hub of useful information on all aspects of payroll. Delighted to hear the leads are rolling in.


We hope you've found this newsletter useful 

Do let us know if you have any questions or suggestions for the next issue. Have a good month.

Sonja and Sharon

Sonja Jefferson and Sharon Tanton
Valuable Content Ltd
+44 (0) 117 9544023
sonja@valuablecontent.co.uk
sharon@sharontanton.co.uk
www.valuablecontent.co.uk

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Valuable Resources:

Sonja's top content articles this month

From the blog: Use content to build those relationship - How to keep in touch with your contacts until they are ready to buy - READ

Coach Lee Duncan backs up this approach in his post - Keeping in touch with customers - stand out from the crowd, by Lee Duncan - READ

Sharon's tips to help you write it better

How well do you know your audience? Here's how to get to know your people better, by Sharon - READ

Great advice from Copyblogger to make your blogs come alive - READ


Valuable Business Books

Thinking about writing a business book in 2011? We can help you make it a reality.

Article for you: The real benefits of writing a business book  - READ

Find out more on the Valuable Business Books website www.valuablebusinessbooks.co.uk


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