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Valuable Content
November 2011 | Issue 13


We highly recommend this new book by Charles H. Green and Andrea Howe - The Trusted Advisor Fieldbook. Full book review here >>


This month we’re enjoying working on websites, books and messages for:
Peter Hill
Pro Vision
Development Done Right
Twist Consultants
John Ramsey
The Landmark Practice 

Build relationships before you sell - with valuable content

Why is it so hard to sell today?

Trust in sales, trust in marketing, trust in advertising, in companies, governments, the press - "all lower than a grasshopper's knees".

Here are a couple of guest posts from the experts that show anyone trying to sell and market in today's cynical world how to get their message heard.

  • David Tovey of Principled Selling fame - Build relationships before you sell, with valuable content. Read David's article >>

Valuable Content Heroes

As it's nearly Christmas we're feeling generous so we've decided to give out two awards this month. Our Valuable Content Award Winners for November are:

Hinge Marketing for their valuable LinkedIn group - The Professional Services Executive Forum. This is by far the most engaged and useful group we've come across to date with real business owners debating thorny business issues. The latest thread 'What's the toughest part of launching a new website?' motivated over 30 comments and a fascinating debate - valuable content indeed and a fantastic showcase for Hinge's expertise. This is the 2nd award for Hinge this year (their website was a winner in the Spring). Congratulations Hinge - you are raising the bar.

Copywriter Jim O'Connor for his new blog. Jim is a very talented copywriter. For years he's had a website to promote his services: it was always superbly crafted but it was really just an online portfolio and didn't generate consistent leads. Now he's started sharing valuable content by adding a blog to the site and as he says: "it's gone mad!" The leads are coming in thick and fast. Content and copy go hand in hand: valuable content pulls people in and clever copywriting converts them - every website needs a bit of both. Witty and insightful we recommend Jim's articles whole heartedly. Check it out: Stories That Sell Blog. We love this blog!

Look out for our Valuable Content Hero of 2011 in next month's newsletter - we are dishing out the coveted Gold Valuable Content Award to the company whose content we feel has most valuable this year. Watch this space!


More from the blog

A couple of seasonal blogs for you from the Valuable Content team:
  • Does your website look like the results of panic Christmas buying? Sharon's guide to making sure your website is a cracker, not a turkey. Read Sharon's article >>
  • Use your Christmas cards to change your marketing forever. Keeping in touch with your contacts is not just for Christmas. Sonja sets out a 5 step plan for 'Keep in touch' marketing - the most effective and enjoyable route to more business. Read Sonja's article here >>

We hope this is useful

Do let us know if you have any questions or suggestions for the next issue.

Sonja and Sharon

Sonja Jefferson and Sharon Tanton
Valuable Content Ltd
+44 (0) 117 9544023

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