Making social media work
Social media is your main content distribution channel - the way you lead people to all the fantastic content you're creating. It's really important that you don't just see Twitter and Linkedin as handy notice boards for advertising your content wares though. Effective social media is all about building relationships, and like the rest of your valuable content approach to marketing, it's about listening and sharing rather then the hard sell. This month's lead article is a guest post from Neil Fletcher. It struck a big chord with us, and you can read it here.
We've pulled together some more useful stuff to help you find your way through the social media maze.
Valuable Content Award
YourBusinessChannel scoop this month's valuable content award. It's an inspiring, detailed and thoughtful site that demonstrates the power of using video content to tell your business story. We spoke to director Mark Sinclair while we were writing the book, and this was his advice for businesses looking to succeed with their marketing.
'Focus on doing three key things well:
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Create engaging content
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Share it with the right people
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Stimulate conversation and collaborate as a result."
Marketing content we've enjoyed this month
And finally...
We're looking at updating our website, and have started thinking about responsive web design. With more and more of us accessing the web through our phones, we know we need to create a site that works brilliantly, however you're getting to it. Read Sonja's article, and do tell us your thoughts.
We hope this newsletter is useful
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Valuable Content Marketing
