Dear <<First Name>>

Have you ever had a business opportunity fall into your lap that seems almost too good to be true? Something that hits exactly what you’re trying to achieve with your business and your life? The perfect new client, the fantastic contract, the opportunity that you know could change everything and take your business to the next level.
Sometimes something crops up that just seem so right. And when it does you want to throw EVERYTHING at it.

You know you’d do a fantastic job, you’re desperate to tell them just how right you are. But short of saying ‘we’re totally amazing’, how do you prove your worth?


The best approach is to tackle a business proposal like any other piece of content – make it helpful, entertaining, authentic, and relevant. When you’re pitching, just as at every other stage in the sales process, all those valuable principles must come out to play.
Here are a few tips for creating winning proposals:

  1. Think audience first. Who is going to be reading your proposal? What are they excited or worried about? Try to put yourself in their shoes.
  2. Tell a really strong story. Work out the story and message you want to tell in advance and weave a compelling narrative into your proposal.
  3. Surprise them. Keep it succinct. Surprise them with something valuable, make the process interesting, and they’ll remember you for it. 
  4. Show, don’t tell. Prove your worth by examples, not exposition.
  5. Be helpful. Show how easy and useful you’ll be to work with by giving value.
  6. Make sure the story stacks up everywhere they look. Your website, social media channels, LinkedIn profile etc. all need to back up whatever you’re submitting. 

Help, don’t sell; show, don’t tell; talk, don’t yell – whether it's a tweet, a blog post or your next sales proposal, let the valuable content mantra guide you.

We’ve been asked to create an online social media training programme for Tech City's exciting new Digital Business Academy. This is bang on target - exactly, precisely what we want to do for small businesses. We would so love to get involved.

We're up against the big guys - universities and other training providers - and we're trying our damnedest to live by all those valuable principles in our proposal. It’s good fun, and we’re being as creative as we can, but it’s tough. 

We want to include some valuable, original research in our proposal. Would you help us? 

We’ll post the results on our blog and report back to you in next month's newsletter.
We really appreciate your help, and good luck with those proposals! Hope those golden opportunities land for us all this year. 
See you next month. 

Sonja and Sharon

PS - Check out the Digital Business Academy's current training programmes. Definitely valuable for small businesses. 

This month’s valuable content from us & around the web:

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