All the latest from Valuable Content.
Valuable Content
April 2012 | Issue 17



This month we recommend Brandwashed by Martin Lindstrom.  
An often shocking expose of the psychological tricks and traps that advertisers use to manipulate us into buying their products. No wonder marketing has a bad name! Enough is enough. It is time for a more principled approach. 


We're grateful and proud to be working with these fantastic businesses:

Lizzie Everard - design and illustration
Robert Watson - book coaching and editing
Iain Claridge - web design
Bryony Thomas - marketing strategy
Adrian Knight - SEO 
Atomic Smash - web development
David Tovey & Questas - principled selling

Bright New Day CC - email marketing


Success tips for your marketing
If you follow us on Twitter or Facebook you'll know that we have finally handed in the manuscript for our book - hooray! During the book research we interviewed a lot of fascinating people - from big businesses to one-man bands - who are getting great results from their marketing. We asked each of them for their tips for success. Our lead article this month kicks off our new Valuable Tips series, sharing what we learned along the way.

Valuable Content Award

This month's valuable content award goes to Tony Restell and the team at Top Consultant. We heard some great stories during the course of our research but Top Consultant's tale was one of the most compelling. Find out how a valuable approach to marketing has helped Top Consultant to achieve sustainable business success. 
Congratulations Top Consultant! Your award is on its way. For more websites, content and stories to inspire you check out previous Valuable Content Award Winners.

The best marketing content from around the web

And finally...

What is valuable content? You'd think we would have covered this, but we realise that we've never answered the question head on. Read Sonja's article on what makes a piece of content truly valuable here. 

We hope this newsletter is useful

Do let us know if you have any questions or suggestions for the next edition.

Sonja and Sharon

Sonja Jefferson and Sharon Tanton, Valuable Content Ltd

Valuable Content MarketingValuable Content Marketing is available for pre-order on and, published by Kogan Page in October 2012

+44 (0) 117 9544023

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Sharon Tanton

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