Hi <<First Name>>

Maybe it was the hot weather, maybe it’s the arrival of the summer holidays, but something’s going on here at VC Towers that’s got us thinking about seriously simplifying our lives.
 
We led a workshop on content strategy at UXBristol last week, and went totally tech free. No Powerpoint, no video, just us talking and Lizzie taking visual sketch-notes as we went through the session. Scary? A little – it’s easy to hide behind technology – but very liberating. And the feedback from the event showed that people got a lot out of the experience.  You learn much more if you’re actively listening and taking part rather than staring at a screen.
 
It’s got us thinking about the way we like to be talked to elsewhere too. We all appreciate one-to-one conversations with friends and colleagues, we like being part of discussions with wider groups where our contributions are valued, we like the sparky one-liners from strangers that become connections on social media. 
 
What we don’t like is being targeted as potential sales leads by people who don’t care who we are. I get dozens of personally addressed emails every day offering me stuff, and I delete every one of them. It’s not that they’re badly written; it’s just that I don’t know the company, and they don’t know me.  
 
Marketing automation is so sophisticated these days you can address thousands of people at a stroke.  The email you send can look authentic, but unless a connection already exists you can bet it won’t feel authentic when it pings into the inbox. Just because the technology makes it possible, it doesn’t make it right (tweetable)
 
Liberate your communication by opting to go tech free. Instead of sending emails to hundreds, send 10 people something real – a letter, a book, a badge – and build a real human connection instead.
 
Don’t always assume the smartest technological approach will get the best results. Keep communication simple, and show people you care (tweetable).
 
Do you agree? Hit reply and let us know.
 
That’s all for now. We’re shutting up shop for few weeks in August, so the next newsletter will be in September.  We hope you have a great summer – enjoy the sun!
 
Best wishes
 
Sonja and Sharon
 
P.S. A spin off from our UXBristol talk is our campaign to rid the world of Lorem Ipsum. We say - never mind the Lorem Ipsum, think content first! Read the article – and claim your free badge – right here.
 
P.P.S. Lastly, do check out the latest VC Award winner Hiut Denim. Their beautifully simple and heartfelt 'do one thing well' message really strikes a chord with us.

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