|What's the one thing you could do to improve your marketing?
Good advice pours in, and there just aren’t enough hours in the day to implement all the things you know could make a difference, so what’s the most important one to address?
We think the answer is straightforward. It’s a question of clarity. If we could only give you one piece of advice, this would be it: ‘be crystal clear about your offer.’
Sometimes it’s hard for businesses to focus. They don’t want to close doors on possible work, they don’t want to be pigeon-holed. The problem with that approach is it dilutes your message. It means you can’t answer the question 'what do you do’ in one straightforward sentence. It means other people can’t easily refer you, because they’re not absolutely sure what it is you do and for who.
If that sounds easier said than done, this article will help you:
We hope it helps you find that clarity. Be clear, and the rest will follow.
Get your offer crystal clear - READ
Valuable Content Heroes
Our Valuable Content Award for May 2011 goes to:
David Baker of Recourses - rewarding his long held belief in giving away great content to help marketing firms, and particularly for his excellent podcasts and 65 'Position Papers' - www.recourses.com
Swimtrek - for their generous monthly newsletter. The perfect balance of tips, photography, news and holiday details - everything us wild swimmers need to keep Swimtrek front of mind - www.swimtrek.com
Lee Duncan, the 'Double Your Business' coach for his useful free downloads. These have got him leads, clients and even a book deal! Look out for his book in 2012. www.leeduncan.com
Sims Wyeth, for his articles and resources on presentation skills, giving away some of his knowledge to help people become accomplished speakers. We're learning. - www.simswyeth.com
Eric Brown - a technology consultant, for his clearly designed, well written blog. We can see why it helps turn potential clients into real ones - http://ericbrown.com
Congratulations to you all. If you've found a business that you think deserves a Valuable Content Award, please let us know.
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Sonja and Sharon
Sonja Jefferson and Sharon Tanton
Valuable Content Ltd
+44 (0) 117 9544023
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Do let us know if you have any questions or suggestions for the next issue. Have a good