All the latest from Valuable Content.
Valuable Content
July 2012 | Issue 20


The Strategic Web Designer shows how to lead a successful website project that works for your business. Invaluable. 

Read our review here...



Valuable Content Marketing book

Our book Valuable Content Marketing is now available for pre-order on and, published by Kogan Page on 3rd January 2013

On your marks, get set, GO!

You know you need to produce first class content to market your business, but how do you set yourself up for gold medal winning success?

Winner of nine Olympic gold medals Carl Lewis says: "Get out of the blocks, run your race, stay relaxed. If you run your race, you'll win. Channel your energy. Focus.”

We say, follow our four steps to starting (and continuing) your content marketing challenge, and you will succeed.

Valuable Content Awards

This month's award goes to Base Structures for a dynamic, content-rich website that is far more than just a beautiful brochure for the firm. Check out their Knowledge Bank and Inspiration area for their architectural clients Valuable content indeed, and it's getting them results. Visits to the website have doubled and the company has seen the value of orders triple as a result.

"If it's not interesting or useful we don't post it on our website." Kevin Hemmings, Base Structures
  • Read our full review of Base Structures' website and marketing strategy here - READ THE CASE STUDY

Content we have enjoyed this month

  • Carpet Bombing Content Marketing. Fantastic rant from Charles H. Green on content-free marketing. Read it here...
  • 11 Secrets of Prolific Content Creators. Great stuff from Copyblogger. Especially like the 'no tolerance for whining and excuses.' Read it here...
  • The Optimists Die First: Why Hope is Not a Content Strategy. Love the cartoon too. Read it here...
  • Why I Write - George Orwell's 4 Motives for Creation (Thanks to Will Goodchild for this). Read it here...

And finally...

We were blown away by the vision, imagination, humour and audacity of Olympic Opening Ceremony, not to mention the spirit of the volunteers and the incredible team work and talent that pulled it all together.
  • The writer of the Olympic Opening Ceremony shares his secrets. Read Frank Cottrell Boyce on creating magic and making dreams come true. 

We hope this newsletter is useful. 

Holidays are here, and we're both taking some time off in August, so there'll be no newsletter next month. Hope you find some time to relax and recharge too, and we'll see you in September.

Sonja and Sharon

Sonja Jefferson and Sharon Tanton, Valuable Content Ltd

+44 (0) 117 9544023

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Sharon Tanton

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