|What's all this about new marketing?
Old style marketing is having a hard time. Traditional PR struggles to make an impact, telesales puts off more people than it converts, advertising costs more than it's worth.
And the phrase ‘new marketing’ is popping up everywhere. You can’t surf the net for more than five minutes before tripping over references to new marketing, or content marketing, or permission marketing, or inbound marketing.
It can be confusing, so we thought we’d give you our take on it. We’ve untangled some of the jargon, so you know what’s what, and we’ve drawn a line in the sand to show you where we stand.
Basically, we think it’s a good thing - it gets a thumbs up from us.
And if you want to know why, read on:
Sonja ask Is Content Marketing the Only Marketing Left? READ
Sharon explains Why Your Clients Prefer New Marketing READ
Valuable Content Heroes
Our crop of amazing Valuable Content Award Winners for June 2011:
Web design company Newfangled for their superb site (both content and design) and the very best of targeted propositions, all for the love of agencies. We love the newsletter they produce to educate and empower the agency world on all things web. In fact we love everything about their content! Follow and learn from the best – www.newfangled.com
Relevant Risk provides risk management for events. Their website is a real knowledge hub with tips, opinion and how to guides. It's evident they really know their stuff and want to educate and help their buyers. First class - www.relevantrisk.co.uk
David Meerman Scott - long running blogger of the highest order and author of The New Rules of Marketing and PR book - one of the inspirations behind the Valuable Content proposition. This award is particularly for going the extra mile with the valuable giveaway he links from this article on marketing strategy - READ
Professional services business development consultant Ian Brodie for his blog-based website and thought provoking insights that generate the leads he needs so he never has to pick up the phone: www.ianbrodie.com
Congratulations to you all. If you've found a business that you think deserves a Valuable Content Award, please let us know.
Want to get more from your content and marketing?
If you want help with your content or web strategy, if you’re thinking about creating a new website, blog, download, article, case study or business book, or looking for clarity on what you do we'd love to help.
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Do let us know if you have any questions or suggestions for the next issue. Have a good month.
Sonja and Sharon
Sonja Jefferson and Sharon Tanton
Valuable Content Ltd
+44 (0) 117 9544023
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Do get in touch: firstname.lastname@example.org 00 44 (0)7974 398906.
Do let us know if you have any questions or suggestions for the next issue. Have a good