Content for Social Media
“Social media is either a time-wasting, wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice.” – Seth Godin
Creating fantastically valuable content for your marketing is vital, but great content doesn’t spread itself. Without help it can sit on your website, untroubled by visitors, and not reach the desks and minds of the people it was written to engage. Something is needed to get your content from A to B, and that something is social media. Find out more in our Valuable Guide to Social Media.
Valuable Content Hero
Our Valuable Content Award for February goes out twice this month:
The team at EnduranceLife for their valuable Facebook feed. They attracted 15,000 Facebook fans in just 12 months by sharing information that the endurance sports community couldn't do without. It's filling their endurance events and helping them achieve their ambition to grow EnduranceLife into a global lifestyle brand. Read their top tips for building an engaged Facebook community here - Find Andrew Barker's Facebook marketing story here.
The second award this month goes to Inksters - a very forward-thinking Scottish law firm. Blogs, Twitter, video and podcasts and a stack of valuable content - this firm has it all. A very worthy winner of a Valuable Content Award.
Thinking about writing a business book?
There is a confusing array of publishing options out there today. We look at the pros and cons of each route and share the reasons why we chose to publish our new book Valuable Content Marketing the traditional way with Kogan Page.
We hope this newsletter is useful
Do let us know if you have any questions or suggestions for the next edition.