Announcing new Festival keynotes
NA3M Founder and CEO, HH Prince Fahad Al Saud
In his Festival keynote, His Highness Prince Fahad Al Saud of Saudi Arabia will delve into the success of his game studio, NA3M Games, as a solution for new content in and for the Middle East region and its role in redefining a generally perceived Arab identity, as well as bridging cultural gaps between East and West. "NA3M Games isn't just a force in heritage entertainment," said Prince Fahad. "It's a platform for expression, a call to action, a legitimate stand to present and defend a valuable system of core values, focused on positive development."
ESA President and CEO, Michael Gallagher
Michael Gallagher of the Entertainment Software Association (ESA) shares highlights and insights into the digital game industry and the positive impact it's making. The trade association, which represents U.S. computer and video game publishers, is transforming the perception of video games by demonstrating the beneficial influence of entertainment software on areas of daily life, such as education, health, and the workplace.

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