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This week: Video on Marketing by Rajesh Setty, Slides on Getting Press by Marcelo Calbucci, and more

Founder Insight

global insights from the people building great startups via @founding

Welcome to the Founder Institute's new weekly newsletter: "Founder Insight". If you're like us, you don't have time to read a daily newsletter. Instead, every Wednesday morning we'll be sending you an exclusive training video from inside the Founder Institute, as well as a roundup of FI news and other helpful resources from startup communities around the globe. 

Want to get access to location-specific events and news?  Then update your subscription profile and let us know where you are. There will even be a special reward for those who do :-)

Enjoy the newsletter! - Jonathan Greechan (@jonnycombust)


Top Stories:


Inside FI Video: 'Thought Leadership Marketing' by Rajesh Setty

Most startups don't have much, if any, money to spend on marketing and growing their audience. However, as Rajesh Setty explains, startups do have one asset that they can market for free - knowledge. Rajesh Setty is an author, investor, and serial entrepreneur, and this week's Inside FI video is his lecture on "Thought Leadership Marketing" at the Silicon Valley Founder Institute. Read full story...


Inside FI Slideshow: 'Getting your Startup Noticed' by Marcelo Calbucci

It's amazing how many startups look at marketing and press outreach as "fluff." Someone who probably understands this better than anyone is Marcelo Calbucci, who is both the Co-founder/ CTO of a startup (EveryMove) and the founder of a top tech news outlet (Seattle 2.0). In his Seattle Founder Institute presentation, he shares how to fight indifference and noise in the marketplace. Read full story...


Founder Feedback: Ecobold's Startup Lessons Learned

In a guest blog post that ran on Women 2.0, Steffany Boldrini (Founder of Ecobold) shares five crucial lessons she learned while starting her company, in addition to tips she discovered in the process. Read full story...


Grad News Roundup: July 19th, 2011 

This week's roundup of FI Graduate News features Ecobold's article on Women2.0, Say Mmm's mention in the Wall Street Journal, and Fatminds.com's interview on Upside News. Read full story...


Upcoming Events

To stay updated on the best startup events in your locale, update your location in your subscription profile. Here are just a few upcoming events we're excited about: 
  • Chicago Pitch Bootcamp  (July 28th, 2011 @ 6:00 - 11:00pm: Chicago, IL) - In just three hours the Founder Institute will help you come up with and refine your idea, improve your pitch, and find a cofounder. Best of all it's free, there will be food, and many local CEOs will be in attendance. This hands-on, intensive workshop will be led by David Culver, Co-Founder and CEO of Extraordinary Success, and George Deeb, Managing Partner of Red Rocket Partners.
  • Santiago Pitch Bootcamp (August 9th, 2011 @ 6:00 - 9:00pm: Santiago, Chile) - In just three hours the Founder Institute will help you come up with and refine your idea, improve your pitch, and find a cofounder. Best of all it's free, there will be food, and many local CEOs will be in attendance. This hands-on, intensive workshop will be led by Tim Dalhaes, Director of Americas at First Tuesday and Co-Founder of Tigabytes.com.
For a comprehensive list of all startup events in your area, check out our good friends at StartupDigest


Recommended Resources

When it comes to great startup advice and resources, we have our ears to the ground. Here are some of our favorites from the past week:
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