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the pleasure project
Did you get off at AIDS2010?

The Pleasure Project certainly did. We were thrilled with the enthusiastic response to our campaign. Our blog was packed with gorgeous conference fantasies – from the excitement of getting attention at your poster to the thrills of sofa sex.

Our poster campaign certainly grabbed people’s attention. They showed that can be more widely defined than it usually is at AIDS conferences. We can fantasise, get spanked, send sexy text messages....and it’s all safe.

We caused such a stir that we were asked to make two new posters for the closing rapporteurs’ session in the plenary hall – they were, in fact, one of my favourite things (you'll see us at minute 11).

Finally, this year, we weren’t the only ones talking about pleasure. There was also a session entitled “Sex and Sexuality: Youth Perspectives on Pleasure and Prevention”.

Speaking of pleasure
We received lots of good press coverage of the campaign. Check out some excerpts below.

The Body: AIDS 2010 Opens With Sex, Drugs and Annie Lennox
Wendy Knerr from The Pleasure Project really, really wants me to put a female condom inside my rectum. She keeps coaxing me, as if I'll go running to the men's room to try one on like a Ralph Lauren pullover. But her enthusiasm for the device is charming, and according to her it empowers gay men engaged in receptive intercourse to take control of safer sex without relying on their partner to use a condom.

UNAIDS Outlook: Ideas lab

The Pleasure Project takes a positive and what it calls “sexy”  approach to safer sex. The group provides innovative training, consultancy, research and publications to sexual health trainers and counselors. (page 26) All That We Desire
"We talk about mobile populations as being vulnerable to HIV, but you look around here and everyone is away from home, traveling and in situations where they might need safer sex education," said Netherlands-based Krissy Ferris of the Pleasure Project.

A grassroots education and mobilization effort, the Pleasure Project promotes a range of safer sexual behaviors including fantasy, kissing, and masturbation. The group trains healthcare professional on sexual health counseling and has encouraged porn producers to model erotic, safer behaviors.
Watch more in the video interview.

PlusNews: Bursting my AIDS 2010 bubble
My warm, fuzzy feeling continued as I walked past a poster bearing the image of a suggestively cheeky young woman asking the question: “Will you touch yourself in bed tonight?” The poster is the work of The Pleasure Project, which aims to make safe sex sexier by promoting fantasy and erotica. Making safe 'sexy' to combat HIV
The Pleasure Project championed sexual pleasure at the World AIDS Conference, Vienna, as an overlooked part of the response to HIV. Most new HIV infections are sexually transmitted, and despite advances in treatment, many do not receive the drugs they need to stay well.

Male or female condoms remain the only effective methods of prevention for oral or penetrative sex. However, whether from porn or from their peers, young men are getting an alternative message: that to use a condom will diminish their own or their partners’ pleasure. It’s an insidious message, and it’s not clear how to get past it. But focusing on the raison d’etre of watching porn, sexual pleasure, is one place to start.


Overheard at AIDS2010:
"Man, you would NEVER see posters like this at a cardiology conference!"



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Oxford, Oxford OX4 9ED
United Kingdom

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