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Contemporary Business Solutions
Volume #42
 
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Book Review: Rework

L-O-V-E-D it. Rework is the second book written by Jason Fried and David Heinemeier Hansson, aka the founders of 37Signals. (Getting Real was their first).

From the book jacket:

Rework shows you a better, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.
 
What I loved about the book was – everything, including:

Read the full blog post
 

Use Email Marketing and Social Media As Part Of An Integrated Marketing Strategy

Constant Contact examined results data from small businesses and nonprofits that have combined their email marketing with social media marketing to those using only email marketing. Key findings include:
  • Faster list growth: From June 2010 through August 2011, those using both social media and email marketing saw 14.43 percent list growth, while those using only email marketing saw 8.96 percent list growth.
  • Larger average list size: Those using both tactics have email lists that are 53 percent larger on average than their email-only counterparts.
  • Higher click-through rates: The average click-through rate for those using both email and social media marketing was 59.3 basis points higher than for those using email only.
Read the entire article
 

Should We Have Multiple Company Bloggers?
 
The multiple blogger strategy
 
Advantages
  • Fits well with traditional organizational structures, i.e. “the blog is run by our PR team”
  • Shines a light on the many voices/talents in your company
  • Distributes the workload and is the best opportunity for frequent, consistent content
Disadvantages
  • People commit to contributing and then back out
  • Management can be difficult
  • Less flexibility when married to a schedule
  • Difficult to establish a real community
The single blogger strategy
 
Advantages
  • Spotlighting the voice of a natural communicator as the voice of authority
  • Able to humanize the brand and create customer dialogue
  • Having a single point of responsibility ensures that the job is going to get done
Disadvantages
  • Risky putting all of your eggs in one blogging basket
  • Funding a dedicated blogger may be impractical
  • Could limit the scope/variety of content you deliver
Read the entire article including the hybrid approach
 

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Suzanne Hull
“Get It Done Girl”
Contemporary Business Solutions
Contemporary
Business Solutions

As the "Get It Done Girl", I help small businesses become more efficient by offering a variety of services on an as-needed basis:
 
  • Social Media Coaching and Community Management
  • Marketing Plan Development
  • Event Planning and Conference Management
  • General Business Support
  • Basic Website Development
  • German/Spanish Translation & German Tutoring
 
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Office Hours

October 20th, 9-11am at Smokey Row in Des Moines
November 3rd, 9-11am at Smokey Row in Des Moines

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Need help with social media? Sign up for one of seven workshops here
 
About Stein's Way Suzanne is a Des Moines transplant who has realized the Power of being a Free Agent. Well-versed in many and varied skills, she has a passion for helping organizations and people achieve their potential. Suzanne = wife, traveler, multi-linguist, triathlete and cook.

Testimonial


Suzanne was wonderful to work with from designing our website to educating us on all areas of social media. She is very knowledgeable, and if she doesn’t know the answer, she finds it! The social media coaching she provided has completely changed our ability to reach and market to customers! I very highly recommend Suzanne!

Gretchen Sandfort, PT, GKCC, Ponderosa Valley Wellness
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