Thanks for signing up for this newsletter! Don’t forget to check out the sidebar information to find out when and where I’ll be available for office hours and how to register for upcoming workshops.
How To: Drip Marketing
I like to say that every encounter with a client/prospect/colleague is fodder for a blog post. I was talking with a client regarding their marketing plan and I mentioned the term “drip marketing”. I got a blank stare and a “huh?” in return. Time to write a blog post!
Drip Marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of E-mail marketing:
Read the full blog post to learn more
Is Groupon Right For Your Business?
Groupon has garnered a LOT of attention since it arrived in Des Moines a few months ago. Who doesn’t like to wake up in the morning to check their email to see what the great local deal of the day is. That’s on the consumer side. Is Groupon right for your business?
Drew McLellan wrote a great post about the pros and cons of using Groupon for your business:
Big advertising boost.
Exposure to many new customers.
A way to test a new product or service.
Does the math work?
What does it do to your customer/vendor/employee experience
What does it say about your brand?
What I’m reading? How to Think like Leonardo da Vinci by Michael J. Gelb
This book is the first of six this year we’ll read this year as part of The Meyvn Group’s Business Book Club (BBC). It includes seven principles that need to be followed for success, whether you're learning a new language, studying to be a gourmet chef, or just hoping to be more effective on the job:
If you’re looking for a personal growth guidebook, pick this one up…
Curiosita: An insatiably curious approach to life.
Dimonstratzione: A commitment to test knowledge through experience.
Sensazione: The continual refinement of the senses, especially sight, as the means to clarify experience.
Sfumato: A willingness to embrace ambiguity, paradox, and uncertainty.
Arte/Scienza: The development of the balance between science and art, logic and imagination ("whole-brain thinking").
Corporalita: The cultivation of ambidexterity, fitness, and poise.
Connessione: A recognition and appreciation for the connectedness of all things and phenomena; "systems thinking."
HOW TO GET THE MOST FROM THIS NEWSLETTER:
Let me know how I can help!
These newsletters are meant to be a resource to help you in your business. Between the publishing of these newsletters, I create and share content through blog posts, Twitter and Facebook. Connect with me here.
As a newsletter subscriber, what would you like to learn about? Where do you see the need for efficiencies within your organization? To whom will you forward this newsletter?
Email me your thoughts, tweet them or leave me a note on Facebook. Let me know how I can help you and your organization realize your potential.
“Get It Done Girl”
Contemporary Business Solutions
As the "Get It Done Girl", I help small businesses become more efficient by offering a variety of services on an as-needed basis:
Event Planning and Conference Management
Social Media Coaching and Community Management
General Business Support
Basic Website Development
German/Spanish Translation & German Tutoring
February 10th, 9-11am at Smokey Row in Des Moines
Need help with social media? Sign up for one of seven workshops here
Suzanne is a Des Moines transplant who has realized the Power of being a Free Agent. Well-versed in many and varied skills, she has a passion for helping organizations and people achieve their potential. Suzanne = wife, traveler, multi-linguist, triathlete and cook.
I initially meet Suzanne through the Unemployed in Des Moines networking group she started. I was instantly inspired by her enthusiasm, initiative and resourcefulness in successfully creating her own consulting business – Contemporary Business Solutions. I recently attended her Social Media Workshop Series which I would highly recommend as a wonderful introductory source to gain instant knowledge in social media. She continues to be a key mentor as I now navigate developing my own consulting business. Her multi-faceted business expertise coupled with her “get it done” attitude proves to be a great resource for both start-up and well established companies.
Connie Ward, Marketing and Product Management Consultant