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Book Review: The Trusted Advisor
The three authors of this book are consultants on professional-service management and customer-relation issues. They feel that before anybody can become successful as a business guru, they first need to gain the confidence of their clients.
While I wasn’t a huge fan of the book, the biggest take away for me was their five-step development process that encourages outsiders to engage clients by...
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5 Things You Need to Stop Doing on Your Website
Please stop annoying potential customers with things that you shouldn't be doing on your website. Would you force a customer to watch a 30 second video before they enter your store location? Would you make them opt in to your e-newsletter before they make a purchase? Then stop doing these things on your website:
Flash intros and splash pages
Auto playing audio and video
Poor use of popups
Social media icons (when you have no following)
Cheesy stock photography
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Twitter Adds Cards to Help Brands Register Emails
Twitter just took another step towards helping brands generate revenues from the social network.
The company announced a new feature called the Lead Generation card, which gives businesses a way to register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you'll see an option to sign up with your Twitter handle and connected email already filled out.
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“Get It Done Girl”
Contemporary Business Solutions