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Book Review: Predictably Irrational by Dan Ariely
Predictably Irrational was the third book featured at the Meyvn Group’s Business Book Club this year. They’re taking a break for the summer, but don’t fret; the club will resume in September.
I really enjoyed this book because it overlays behavioral economics on top of theoretical economics (I majored in Economics in college…). We all understand the concept of supply and demand; but behavioral economics is the study of why people DON’T buy more of a product when the price goes down, for example. In a vacuum, theoretical economics works great, but who lives in a vacuum? There are so many factors that influence our decision-making process.
If you’re interested in understanding why we, as consumers, make the decisions that we do, this book is a must-read. I’ve already applied concepts from this book to a few of the strategies I’m asking my Clients to employ. Great real world applications…
Read the entire post…
10 Word that Should Never Appear on your Website
This article solicited a few responses from the fans on my Facebook Fan Page. What do you think? Do the following words appear on your website(s)? Read why the author thinks they shouldn’t.
Proven track record
Unique blend of…
Outstanding customer experiences
5 Steps to Going Viral on Twitter from CopyBlogger
Call to action – ask people to retweet; be blunt about it.
Timing – Most retweeting happens Monday through Wednesday between 9am and 6pm EST.
Links – 70% of all retweets contain a link.
Social Proof – The likelihood of a tweet being retweeted increases dramatically each time it is retweeted. One tactic to increase your retweetability could be to message (persuade) other users to retweet your content for you.
Value – Share news, how to’s, warnings, etc.
Read the full article…
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“Get It Done Girl”
Contemporary Business Solutions
As the "Get It Done Girl", I help small businesses become more efficient by offering a variety of services on an as-needed basis:
Event Planning and Conference Management
Social Media Coaching and Community Management
General Business Support
Basic Website Development
German/Spanish Translation & German Tutoring
Apr 21st, 9-11am at Smokey Row in Des Moines
May 5th, 9-11am at Smokey Row in Des Moines
Need help with social media? Sign up for one of seven workshops here
Suzanne is a Des Moines transplant who has realized the Power of being a Free Agent. Well-versed in many and varied skills, she has a passion for helping organizations and people achieve their potential. Suzanne = wife, traveler, multi-linguist, triathlete and cook.
I initially meet Suzanne through the Unemployed in Des Moines networking group she started. I was instantly inspired by her enthusiasm, initiative and resourcefulness in successfully creating her own consulting business – Contemporary Business Solutions. I recently attended her Social Media Workshop Series which I would highly recommend as a wonderful introductory source to gain instant knowledge in social media. She continues to be a key mentor as I now navigate developing my own consulting business. Her multi-faceted business expertise coupled with her “get it done” attitude proves to be a great resource for both start-up and well established companies.
Connie Ward, Marketing and Product Management Consultant