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Reaching audiences via social media has been an integral component of the 80/35 music festival‘s marketing strategy since its launch in 2008.
Everything from the early days with MySpace to future plans with Snapchat, Jill Haverkamp, owner of On Pitch, and Hillary Ferry will share how 80/35 stays current on the latest social media trends to engage and expand their reach.
Jill will provide insight into the evolution of 80/35′s social media efforts, as well as an in depth look at the festival’s processes for managing all of their social platforms.
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Many think LinkedIn is only for job seekers and recruiters; however with some of their new publishing tools, it's become an amazing platform for content marketers. If you'd like to become more proficient with your use of LinkedIn, here are a few ways to build your authority:
- Communicate in a personalized way
- Commit to your production schedule
- Connect with your peers
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Instagram has grown into one of the most popular social media platforms with just over 300 million users. You may think that Instagram is only for individual/personal use; however, brands are using Instagram for many marketing applications. Here are a few tips for leveraging Instagram for business:
- Tell a story
- Use Hashtags
- Share high quality images
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