Welcome to the November 2016 edition of
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Welcome to the Environment Agency's new look Water Demand Management Bulletin!

The new bulletin will be distributed monthly and include news and upcoming events on water efficiency and conservation, water demand management, leakage management, rainwater and grey water reuse and water resources planning. In the sections below you will find snippets and links to information, reports and studies from the UK and around the globe. If there is anything you would like to see included in the bulletin, please let us know by emailing us at the address at the bottom of this email.  

Thanks Phillip!  

This relaunch of the Demand Management Bulletin couldn’t go by without a massive thank you to Philip Turton who edited the Bulletin from 1993 until earlier this year, delivering over 100 issues. We spoke to Philip about his time as editor of the Bulletin and he highlighted the steady progress made in the field of demand management over this time. In particular, he mentioned the importance of the 1997 Water Summit (in the wake of the 1995 drought), which resulted in a statutory duty on water companies to conserve water. 
Philip was convinced that the Bulletin has maintained the focus on water efficiency over the past 23 years. He also noted that the Bulletin was the template for initiatives introduced elsewhere in the world, including the Alliance for Water Efficiency in the United States. His advice, as he handed over the reins was “to think tangentially about water efficiency, as obscure items are sometimes the most interesting!”.  Philip will continue to edit UKWIR News, whilst enjoying more travelling.  He was off to visit volcanoes in Hawaii just after we spoke to him!

Your ideas wanted

We have put a lot of thought into the content of the Bulletin and we hope you like it.  We also thought about the format of this bulletin and have opted initially to focus on the content and keep it relatively brief.  We would welcome your views on this: would you like more pictures, more text or a shorter message?  Please send your thoughts to the address.
Latest from the UK
Water UK long-term planning framework
In September Water UK published its report into the resilience of public water supplies to severe droughts. The report stated that we face a significant risk to public water supplies if we were to have a severe drought. It also provided evidence to show that increasing resilience is likely to be cost beneficial when compared to the costs and impacts of a severe drought. The report recommended that the most suitable strategy to provide drought resilience in the future is a combination of demand management, appropriate new development and transfers. the project considered four levels of demand management, from business as usual to a "potentially ambitious" enhanced scenario, which included "significant behaviour change as well as significant future innovation". The full Water UK report is available by clicking on this link.

Water efficiency network conference
"Water Strategies - 2020 and Beyond” was the theme of the 4th annual WATEF (Water Efficiency Network) conference, which was held at the University of Coventry on 7th - 9th September. People from academia and industry met to talk about the challenges the water sector is going to encounter in the near and long-term future. The problem of growing water demand, changing regulatory systems and climate uncertainty were discussed during active panel sessions. Particular attention was also directed towards water re-use, water efficiency, SuDS and behaviour change.  To read more about what has been discussed and download the full proceedings of the conference, please follow this link.

Ofwat reports on retail competition
Ofwat has published its findings on the introduction of residential retail competition into the water and wastewater sector in England. Ofwat modelled 4 scenarios with different rates of competition, cost and innovation, evaluating quantifiable elements of each. Benefits include cheaper bills due to innovation driven by competition between retailers and the introduction of new offers, such as water efficiency services and leak detection. Other benefits would comprise giving choice to customers, improved customer service and reducing bad debts costs. The environment should also benefits from competition, due to improved resilience. To read more about Ofwat analysis and download the full report, click here.

Global Leakage Summit 2016
This year's Global Leakage Summit was well attended with speakers from 12 different countries. During the 2 days a wide variety of topics were discussed including; new leakage technologies and practices, regulation, innovation, metering, water conservation, resilience, market reform, smart meters, smart water networks and big data. It was interesting to see how practices vary between countries, and there was plenty of knowledge exchange and networking between the presentations. Highlights included Denmark reporting 6% to 8% leakage, and an interesting analysis from the UK on how the recent trend of 'Pokemon Go' has resulted in an increase in reported leaks!  Find out more about the summit here.
International News 
Saudi Arabia could run out of water in the next 20 years after decades of mismanagement of domestic resources
Saudi Arabia once sat on one of the world’s biggest and oldest aquifers, containing an estimated 500 square km of water. Within a generation, there has been chronic mismanagement of water resources and most of that water has been exhausted, mainly through a seriously flawed agricultural policy. The Saudi authorities have tried to lower water use, mounting publicity campaigns and giving away water-saving devices. Read more about the turmoil in the Saudi water sector here.
Years of drought have placed pressure on hundreds of millions of people in India, and major cities are beginning to run out of water
A quarter of India’s population (~330 million) have been affected by a severe drought according to government officials. The country suffers from from water shortages, the consequences of which are significant crop losses or failures for farmers.  Four reservoirs supplying water to Hyderabad, the capital of India’s Telangana state, have completely dried up for the first time in 30 years, according to state officials. These consecutive years of drought have drained water reserves resulting in an interrupted water service in the city of Hyderabad where there is now a 47% gap between supply and demand.  Read more about Hyderabad’s reservoirs drying up in this article.

Drought in California coupled with a reduction in water conservation
California is in the sixth year of a severe drought and regulators are concerned that Californians are backsliding in their water usage habits, with affluent communities being the worst offenders. Water conservation levels are believed to have declined for three consecutive months. The drought has been exacerbated by the melting of the Sierra Nevada Snowpack, which is California’s main water source.  Possible water trading to opportunities to encourage farmers to use less water are being discussed or farmers may face restrictions. Read more here
Reports and Studies 
UKWIR Project dissemination on Integration of Behavioural Change into Demand Forecasting and Water Efficiency Practices
September saw the completion of an UKWIR project which provided a unique insight into how people use water in their homes. The project’s objectives were to better understand customer behaviour so that UKWIR members can improve their demand forecasts and target their water efficiency initiatives more effectively.  At the project dissemination workshop, the consultants conducting the research explained how the new study ‘provided a level of insight previously not possible’, primarily due to the increasing use of sophisticated data logging and analytical techniques. The final report (reference 14/WR/01/14) is available from the UKWIR website

Re-configuring aspects of everyday water use
This research project explored alternative framings of water efficiency intervention that step away from conventional psycho-economic approaches that are favoured in the water industry, towards those that contribute to social, cultural and technological change to bring about more sustainable patterns of everyday water use. The research is based on case studies of two innovative initiatives, interviews with stakeholders across the water industry and workshops with representatives from across the water companies. The research was carried out by Claire Hoolohan, funded by the Economic and Social Research Council and Thames Water, and supervised by Alice Larkin (Tyndall Centre, University of Manchester) and Alison Browne (University of Manchester).  A summary report can be downloaded from here or contact the author for more information at:

IMPETUS Workshop reviews micro-simulation demand model
Last month the IMPETUS project held a workshop at the University of Southampton inviting a number of stakeholders to review the development of a micro-simulation model for demand forecasting under drought conditions. The University has been developing microsimulation models to estimate ‘normal’ demand in selected catchment areas in the South East. IMPETUS is a model currently which includes models of ‘everyday demand’ which is the reduction in demand due to the uptake of water efficient technologies. Read up on the IMPETUS project here.
Arklabs launch smart water monitoring system for the home
The Ark is a smart monitoring device with a remote shutoff valve that is empowered by artificial intelligence software. The Ark will learn your water usage and if there is an anomaly, The Ark will send you an alert through your mobile phone. If there is significant jump, then The Ark has the capability to shut off the water. Follow this link to find out more.  

Development of a super efficient showerhead
Nebia uses H2MICRO™ technology which atomises water into millions of droplets to create 10 times more surface area than a regular shower. With up to 70% water savings possible the shower head saves energy and water.  Read more about this innovative product here.

New study on improving desalination processes 
An innovative way to improve the performance of desalination membranes has been revealed by researchers. In the future, membranes for reverse osmosis manufactured with these novel and improved methods could desalinate seawater with significantly reduced costs. Read more about the research here.
Upcoming events 
Innovation in future networks - Future Water Networks, 23-24th November, Kenilworth, Warwickshire. Register here.

5th Annual Water Industry Technology Innovation Conference - Water and wastewater treatment, 29th November 2016, Birmingham. Register here.

Smart water networks conference - Water and wastewater treatment, 21 March 2017, Birmingham. Register here.

Next steps for natural environment policy in England - Westminster Energy, Environment & Transport Forum Keynote Seminar, 27th April 2017, London. Register here.
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