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Hi John,
I hope you have recharged your batteries ready for the 'back to business' rush up to Christmas...! Or have you been grinding the millstone before going off on a late holiday this month? Either way, here are some of this month's articles I've hand-picked, washed and placed into this nice newsletter for your eyes.

Can I see your credentials, Please?
8 tips to creating a design credentials pitch for a client.
I often get asked from clients as part of a design proposal, "what is the process for a design project?" to "how much does it cost to design x?" and "have you done anything similar to what we want?"

In this article I will break down a credentials pitch document that I've put together for new client proposals into eight sections.

Read the full article and download the free PDF template »
From the blog archives...
Brand awareness starts from a young age.
I wasn’t aware until recently that my two-year-old son Tom can recognise certain brand marks (logos) he sees regularly.

For instance, while we were waiting in our GP surgery I was flicking through a local magazine, Tom recognised the Papa John’s logo and shouted “pizza!” – we only treat ourselves to a take away pizza if it’s a really busy week, but it was enough for him to see the take away pizza box a few times to imprint their logo in his little but highly sophisticated brain.

Another example, every Thursday morning Tom and I watch the recycling truck collecting our rubbish, he noticed the signs on the truck; one of them was clearly a painting of the Marmite jar, without the logo-type, and said “Marmite”, which is the spread he likes having on his toast with his soft-boiled egg.

How can a toddler recognise and remember logos without the ability to read? There’s a scientific explanation.

Read the full article »
A load of bullocks?
Use Picasso to think like Steve Jobs
In a behind-the-scenes look at Apple's secretive training program, the New York Times reports that Apple uses the 11 lithographs that make up Pablo Picasso's The Bull to explain the company's design process.

How Apple Uses Picasso to Teach Employees About Product Design »
Imagery excellence
The best royalty free stock photos in one place 
I've come across another quality free stock photography website - and it's really good. If you're stuck for inspiration - or need a top quality image for your project - for free - then look no further! (and did I mention, it's free?)

VIew The Stocks Image Library »
Business Insights
Why your work needs both cake & icing
I love the analogy. No matter how good your marketing - the product has to be really good... Paul Jarvis writes compelling articles - he's a web designer and author. And he's very good at it. This article is one of his 'icings on the cake' so to speak.

Read this article on Paul's website »

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Designbull Ltd. · 8 Belmont · Bath, Avon BA1 6HA · United Kingdom