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Enrollment Management Newsletter

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The One Person Admissions Office  
Setting priorities and getting the job done  

Do you feel alone in your school's enrollment management efforts? Do you wish you had more hours in the day? Have you ever been asked to sub a class, organize a bake sale, run an after school activity, counsel an upset parent? Do you wear so many different hats you could open a millinery?  Do you need a starting place when it comes to marketing your school?
If you answered YES to any of the above questions, then we are here to help.
Enrollment growth and stability are key indicators of your school's vitality and are critical to long term success. Focusing on enrollment management needs to be a priority, but oftentimes, we feel alone in our efforts and are asked to do additional projects, which causes us to lose sight of our goals.
Here's a five step plan to get the year started on the right foot.


Step One: Identify the areas of Enrollment Management where you shine and where there is room for growth by completing the Enrollment Management Diagnostic
Step Two: Identify the Priority Areas by highlighting any item where you scored a “1.”
Step Three: Review the highlighted fields pick your top 3 priorities for you this year.
Step Four: Begin to complete the Enrollment Management Plan
Step Five: Form a team (if you don't have one) or bring your priorities to your team and get to work!.

These five easy steps will put you on the path to enrollment growth and success, but in case you still want some more guidance, on September 15th we will host a webinar to discuss this topic in greater detail. The One Person Admissions Office: Setting priorities and getting the job done  will take place on September 15th from 12-1 CST. You can register here.
 

Have you downloaded our Enrollment Management Calendar? It is a great step towards managing your workload.

 

Other Business
Have you submitted August Enrollment numbers? Have an update? Submit them
here.

Also, we are asking schools in Chicago to fill out this
short survey that will help us serve you better. Thanks.

We will be kicking off the year with a Webinar hosted by Maria Ippolito and Kurt Lewis that address the challenges Marketing Directors and Principals face as they are asked to be the one-person admissions office. We will take a look at some strategies and time management approaches to getting everything done.
The One Person Admissions Office: Setting priorities and getting the job done  will take place on September 15th from 12-1 CST. You can register
here.
 

I Am a Marketer…and a Team Player
Kurt Lewis


Marketing positions in Catholic education – particularly at the elementary school level – are a relatively new phenomenon. Not so long ago marketers weren’t even necessary. If you were members of a parish, you sent your kids to school there. Today that just isn’t the case. That’s where the marketer comes in. Because this position is so new, it can be challenging for the marketer, school administration, and staff to figure out exactly what that role entails and, just as importantly, what it does not.

Sr. Mary  The fact is that no successful school is filled with people who say, “That isn’t my job.” I know that every principal is a part-time janitor, every administrative assistant is an occasional school nurse and every teacher is, well, just about everything. As a marketer, you should expect to take on that same level of responsibility to your school, provided that it does not impede your ability to do your job. Sometimes you will answer the phone. Sometimes you will supervise a classroom for a few minutes. It is crucial, though, that the role of the marketer is understood by everyone in the school. A marketer cannot serve as an additional admin or substitute teacher. There is simply too much to do.

At my previous school I had the best relationship possible with my principal. Still, it took a while for us both to figure out exactly what my job did and did not entail. We established pretty quickly that I would not be able to take on recess duty once a week as that added up to a big chunk of time over the course of a year. I had no problem, though, helping teachers organize events, supervising the occasional field trip and (SPOILER ALERT) putting on the Santa suit for the Christmas party. The principal and I were able to work together to make sure that my role supported the needs of the school while making sure that I was fully able to do the job I was hired to do.

It is important that teachers also understand the role of the marketer. Once they do, they will be the ones to contact the marketer when something amazing is happening in their classroom. They will also be part of the marketing team in a variety of ways, so I recommend that all marketers make sure to treat the teachers well. My favorite way was what I called “payday donuts,” which was just bringing in a box of donuts every other Friday. A little frosting goes a long way.

Remember: even if you are a one-person marketing office, you are still part of a team. You cannot expect to receive more support than you offer. It does not pay to work in a bubble. Get out into your school and be part of that family!
 

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Meet Our Team
A New Approach


With our new approach comes new resources. We have prepared a few documents, updated the portal and Enrollment Management Calendar, and revamped our professional development schedule. Below you'll find some links to these updated resources.

What You Can Expect from Us and What We Expect From You
The Services We Provide to Our Schools
Professional Development Schedule for the Year
The Updated and Improved Resource Portal
The 2015-2016 Enrollment Management Calendar

Copyright © *2015* *|Archdiocese of Chicago Office of Catholic Schools*All rights reserved.


Our mailing address is:
835 N rush St. Chicago IL
schools.archchicago.org

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