OCS Enrollment and Marketing Newsletter
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Enrollment Management Newsletter

December 2013- Wow Your Prospects: Innovative Open Houses, Admissions Events and School Tours

It’s the most wonderful time of the year! We hope that life isn’t too hectic as you gear up for the Christmas holiday. Catholic Schools Week is just 39 days away (and most likely 14 of those days will be Christmas break!). Take a deep breath.  It'll be ok.  We are here to help!

In many ways, Catholic Schools Week kicks off the recruitment and re-enrollment season. Are you adequately prepared for your CSW celebration and all that follows?  If you feel less than prepared, do not fear. This newsletter can help get you started!

This month’s newsletter is an accumulation of resources that relate to Open Houses. Hopefully you can pick and choose the resources that best fit your school’s needs. 

More good news… We will be hosting a webinar this month to help you prepare for the Catholic Schools Week Open House and the recruiting season that follows.The webinar will take place on December 17th from 12:00-1:00 CST. You can register here:


Be Our Guest!  How to be a Good Host...

Hosting an event at your school can be exciting and stressful. It takes some serious prep work, but ultimately, hosting an event at your school is no different than hosting an event in your home.  You want your guests to feel comfortable, be happy and have fun! Try to keep this in mind when planning your event.  If you have fun planning it and let your "creative juices" flow, your guests will have fun too!  Below you'll find some tools that might help you along the way.


Tips: Make invitations as personalized as possible and consider incentive to increase attendance.



Follow Up

Other Ideas/Tips

  • Parent or student led tours
  • Keep it interactive- activities in classroom, basketball practice, students demonstrating a science lesson
  • Passports to encourage parents to visit each room- prize at the end if you have certain number of stamps on passport
  • Activities to keep smaller children busy while parents take school tour
  • Invite current parents as a retention activity and also to ensure that there is a crowd
  • Recognize the gifts of your teachers and utilize them appropriately
  • Consider a theme
  • Offer incentives for current families to bring a new family or prize for attending
  • Be prepared to enroll new families if they want to enroll the day of open house
  • Entrance sign and welcome/have students in uniform wait by door to guide people to main office
  • Ask parent ambassadors to wait outside of church and direct people to school
  • People available who are bilingual

For more info and resources please visit:
We appreciate all of the hard work that you are doing and want to continue to support you as much as possible. Please contact us if we can be of any assistance.

Idea of the Month:


Want to share your school's story in a quick snapshot? Why not consider an infographic to get your point across.  Our Lady of Perpetual Help School in Glenview used piktochart to create their infographic. This is a great way to capture and express some key facts about your school in an engaging way.  It would be great to have something like this ready for Open House in January.

An interesting read. Ever wonder why families choose private schools?  This article addresses that question.  Here are the top reasons parents choose private schools:
  • Better learning environment
  • Better education
  • Smaller class sizes
  • More individual attention
  • Religious education
  • Better preparation for college
And here is the information that parents want from a school:
  • Student-teacher ratio
  • Accreditation
  • Curriculum and courses
  • College acceptance rate
  • Religious instruction
  • Standardized test results
Keep all of  this in mind when making your school's infographic or updating marketing materias!
Last month we shared information about a new partnership with Solutions Marketing Services. They can help with all of your print needs for Catholic Schools Week. Interested in learning more?
Learn more about Solution Marketing Services
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Archdiocese of Chicago
Catholic Schools

835 North Rush Street
Chicago, IL 60611

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