October 2014- Integrating Technology into your
Enrollment Management Plan
On October 8th, we hosted a jam packed AMEN workshop that delved into the importance of employing technology in your Enrollment Management plan.
First, Lightswitch Video talked about the value of adding video to your website. Followed by a dynamic presentation from Ricky Austin, Coordinator of Communications for the University of Notre Dame Alliance for Catholic Education (ACE) and Molly Conaty Advancement Director for Cristo Rey- St. Martin Campus about their experience in building a great website. The morning session ended with MJ Adams Kocovski, Public Relations and Communications Specialist for the Alliance for Catholic Education talking about Social Media. After lunch, Stacy Skitol, from InfoSnap explained how Catholic schools can use this online platform to capture information from prospective families and use it as a customer service tools for families as the re-enroll. All in all it was a fantastic day with great ideas shared by both the presenters and participants! We look forward to gathering everyone again on January 14th.
And just in case you weren't able to attend the workshop, below are the key messages from the meeting!
DON'T FORGET: AMEN Webinar is Tuesday November 25th 12:00-1:00 CST. Stay tuned for registration information.
A New Opportunity for Advancement (Marketing+Development) Staff: Do you have a new advancement staff member? A parent who always volunteers to help but needs more direction? A teacher who shows promise in marketing or development? If so, this program might be right for you- Take a look at Institutional Advancement 101 and register here. This program is intended for beginners.
Key notes from the AMEN Workshop
Here are some key points made during various presentations throughout the day,
Every website site should have. . .
Clear calls to action
The principal’s weekly letter
Multiple ways to contact someone about
Admissions, general questions, emergencies
Teacher pages – with photos and bios!
Depending where you are with your overall advancement plan – a page for Alumni
Questions to Ask yourself when building a site...
Who is the going to lead the charge on this?
How will I make sure the content is up to date?
How do I ensure the teachers, parents/students, staff are part of this project?
How does this fit into our broader plan?
What’s my budget?
Questions to ask vendors...
Upfront – how much?
What are the costs associated with updating content?
RED FLAG – if yes
Are there contractual obligations?
Who owns the content?
When can I get support? Does it cost anything?
Needs to be part of a broader marketing plan and every post furthers those larger marketing goals.
“Every once in a while” is not helpful. Assist your audience in relying on you
Think through your audience:
Who are they?
What do they need out of a school?
What would motivate them to enroll in your school?
And how can social media help reach these goals?
They start at only a few dollars.
You can track results.
Social media ads can be targeted to specific audiences like no other media.
Encourage participation through questions, responding to comments, be deliberate about creating FAQs based on parent questions
Show personality in giveaways, hashtags, contests
Tell your story:
• New programs
• Honors and awards
• Day in the Life
The Enrollment Management Newsletter is created by Maria Ippolito, Enrollment Marketing Consultant for the Archdiocese of Chicago, Office of Catholic Schools. Please direct any comments concerns or questions to firstname.lastname@example.org Thank you!