Enrollment Management Newsletter
Happy New Year! We hope that you had a wonderful Christmas and are rejuvenated as we enter the new year. Catholic Schools Week is just a few short weeks away and the focus of this newsletter is "admissions" and financial aid.
As you prepare for Catholic Schools Week or the Catholic High School placement test, we encourage you to examine your admissions and financial aid procedures. When a new family decides to visit your school and is interested in enrolling their child, they should be given an application for admissions. They should not be "registering" for your school, but "applying." The application should be simple and easy to fill out. It should not include hot lunch forms or photo release forms. Once the family has applied and is accepted, they can fill out the necessary paperwork.
Something as easy as changing the language from "registration form" to "admissions application" and simplifying the procedure can help your school's image immensely. Here's a sample admissions application and acceptance letter.
You'll notice that the application includes a section for financial aid. Offering financial assistance to families in need is part of the mission of Catholic Schools. In November, our finance consultants presented on the topic of financial aid. Below you'll find:
Financial Aid Tools
Financial Aid Letter
Now is the time to begin the re-enrollment and financial aid process. Ideally we can start to identify those families who may be leaving and work with them on financial aid or any other issues they may have.
REMINDER: The high school placement test is Saturday, January 12th at 8 AM. Please bring $25 and a #2 pencil.
Once students have taken the high school entrance test, what is your school doing to make sure that families show up on registration day in March? Here are a few ideas:
- Ask current parents to call the parents of 8th graders who took the test at your school. Have them answer any questions or calm any fears.
- Host events for new families once the acceptance letters are sent home. Find ways to showcase your school and welcome new families immediately.
- Does it make sense for your school to move the registration day closer to February 15th when acceptance letters are mailed? Would more families register if there was less time between acceptance letters and registration day?
SAVE THE DATE: AMEN will be hosting a webinar on Open Houses on January 10th from 11:30 am - 1:00 pm. You can register here: http://bit.ly/OpenHousewebinar
As always, please be in touch if there is anything that we can do to help achieve the goal of "more kids in great Catholic schools."