As we approach the holidays and the hectic pace that accompanies them, we wanted to take a moment and thank you for all that you do to make our schools great. Your hard work and dedication are the fuel that drives our schools toward success. Thank you!
This month our focus is on building brand recognition at our schools through social media. What can social media do for your school in terms of learning, marketing, outreach, faculty recruiting, retention and professional development?
Recent research shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation*. Even without a corporate budget, there are several strategies we can adopt as well.
How to Build a Successful Brand on Social Media
Please join us on December 15th from 12:00 -1:00 CST for our AMEN webinar series. This month's topic is: How to Build a Successful Brand on Social Media – Find your Strategy.
Did you know the average person spends 4 years looking down at their cell phone over a lifetime? It's not that surprising if you glance around your own home like we do...and notice every family member scrolling through their social feeds.
Whether we want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to our cause, they’ve got to know who we are in the first place. Our ability to encourage any of these actions comes from our brand’s authority – and one of the best ways to build that is through the savvy use of social media.
Social media for schools is about storytelling and getting our stakeholders (teachers, students, administrators, parents, community) to spread these stories.We’ll take a look at the “current” social media platforms, why people “share”, who and what to share, how to create valuable content and important characteristics of shareable content.
A couple of things to think about:
1. HOW is your school ALREADY using social media.
2. Who is the lead storyteller at your school?
3. Is Social Media part of your marketing plan?
The session will be led by Megan Sullivan Beenblossom and Kurt Lewis from the Office of Catholic Schools Marketing team.
The Archdiocesan Marketing Enrollment Network (AMEN) exists to increase more enrollment in Catholic schools by providing professional development for elementary and high school administrators, marketing/admissions staff, board/committee members, and others.