Deceptive $ Values in Training/Coaching Programs
Someone asked me to take a look at the sales page of an upcoming business training program. She was tempted to register for it.
As I read the web page, I saw a red flag:
The hyped-up $ value of each piece of the program... totaling $12,000!... but the program was "only" $997!
(Another red-flag: using psychological pricing triggers such as 7's and 9's to make the actual amount appear less.)
Module 1 -- Learn how to NEVER again sell, yet have an abundance of clients knocking down your door! -- Value $1,500
Module 2 -- Discover how to truly visualize what you want and have it appear in your life INSTANTLY! -- Value $3,500
Module 3 -- Finally understand the power of mind control over other people, using hyped up values like this page, to short-circuit people's rational minds! -- Value $7,000
TOTAL VALUE: $12,000
CURRENT PRICE: $997 (yes, less than $1,000!)
On the real sales page, there were more modules/features, but the idea is that they used these hyped up dollar figures to juxtapose the actual price of the program, to make it *seem like* such a great deal.
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