Break the Pattern of Delay... Take small steps towards your vision now
I've noticed a common thought-pattern that really slows down someone's business progress:
....take the next real step in my business...
I need to *first* do...
...some preparatory action...
So that I'll feel more ready/confident to move forward...
This is a dangerous train of thought, because "preparation" always sounds logical... until you wake up to the fact that you can be in preparation mode for the remainder of your life.
Some ways that "preparation" mode shows up:
(1) "I just need to get this one more training, this one other certification... then I'll be ready."
Truth? There will always be yet another training or certification being sold to you, that you "must" take if you are to feel confident or finally ready.
This is what marketers tend to do: create gaps in your mind, the fear of missing out, or the fear of failure or being embarrassed if you don't buy their thing.
When marketers are in their own fear, they tend to pass the fear onto their audience.
The unfortunate thing is that it *does* work to make some short-term sales, so the marketer thinks, "aha! this is a successful strategy" and the buyer/student feels "Yes, just this one more training will make me feel ready!" In reality, it's a lose-lose for both parties long-term.
(2) "I need to fully update my website... then I'll be ready to share about my business, create and distribute content, reach out for promotional partners, do my launch, etc..."
Truth? No matter how much time and money you spend on it, you will always feel that your website can be improved.
Unless you're getting consistent comments from caring people about a *specific* thing that you must change on your website, it is better to look at your website as a work-in-progress-forever, and just keep making small improvements even as you take real action to market your business.
There are plenty of things I could do to improve my website, but I just keep sharing content, sending newsletters, reaching out for potential promotional partners, doing launches, etc.... and just gradually make improvements to my website over time.
(3) "I need to first develop a fool-proof clarity about my framework & methodology... then I can create and share content with the world. I don't want to embarrass myself by having to publicly revise my ideas later."
Truth? The Truth (even about your modality) is not something you'll ever be able to fully understand and comprehensively describe in this lifetime.
New understandings will ever be unfolding, and therefore, revisions of previous knowledge are inevitable.
Trying to get to "the right idea" before you start publicly sharing your knowledge means that you will be in preparation mode for the rest of your life.
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