Building an Authentic Email List
A question I've often received: "George, how do I build my email list?"
As my former marketer self, I would have told you to do these...
1. Create a quiz, because c'mon, everyone loves quizzes, to help the visitor learn what type of person they are in your framework, and at the end of the quiz, don't give them the results until they give their email address. Automatically add them to your email list.
2. Or, make some other irresistible opt-in freebie, like a scintillating e-book or video course or other "gift", and give it to them only after they give you their email address to join your email list. In the digital marketing world, this "free gift" is sometimes called a "lead magnet" or even an "ethical bribe"...
3. Create a "telesummit" where you recruit 10 or more speakers, and require them to promote the event to their audiences, and people who want to join the telesummit must submit their email address, and you automatically add them to your email list afterwards.
4. Create a "free webinar" or teleclass, and when people register for that one-time event, automatically add them to your email list anyway.
5. Of course, also have a pop-up on your website that tries to entice the visitor to join your email list.
Have you experienced one of these?
How did it feel?
For me -- and lots of people I’ve talked to -- the experience ranges from being just mildly irritating, to being a deal-breaker: we instead find another resource that doesn't require an email opt-in.
Free and helpful information is very abundant nowadays and ever easier to search. It's become unnecessary -- and annoying -- to have it locked up behind an email opt-in.
Let me be clear: the above 5 methods do “work” to build an email list. The problem is that you end up building an email list that barely opens your emails, and you have started the relationship from a place of slight distrust, which requires more effort for you to overcome that, to build a real relationship with your audience.
In my early years, I either used these methods, or coached people on these, and I have seen first hand the unhealthy email lists that were built, that didn’t actually build their businesses or income. What’s the point of gathering a bunch of people who don’t really trust you, nor are buy your products/services?
Instead, I encourage you to re-frame the whole situation:
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