2011 MBA Exit Survey Competitive Intel Reports Delivered Later in the Year

You will receive an email in the next few days letting you know that your Competitive Intelligence Report (CIR) is available in your research portal.
This year, in response to requests from programs that graduate students during the summer months, Percept Research agreed to extend the fielding period for the 2010-11 MBA Exit Survey from June 30 to July 31.  We implemented this change so summer-graduating programs would not have to wait for a year to receive their benchmark results.  We now realize this one-month change in schedule also caused other shifts in critical steps in our process.
The Exit Peer Selection Survey shifted from July to August.  The impact was far more than anticipated, since August is a busy time for most program administrators with classes starting which means it took longer for them to respond to our request for peer selection.
After careful review of the feedback we received, we believe a November delivery is too late for the Exit CIR to provide meaningful impact to the program for incoming students.
Accordingly, this is what are we going to do different…
  1. We are reversing our fielding year extension from 2011 and moving back the end of the fielding year to June 30.
  2. We will more strictly adhere to deadlines for participating in the Exit survey and selecting peers.  This means if a program does not select their peers within two weeks of the Peer Selection Survey, the program will have to wait for the second batch of reports to be produced a month later.
  3. Programs that graduate in the summer and fall months can order an Advance CIR to receive their results earlier with comparisons the previous year’s benchmark data. 
We appreciate your feedback in helping us recognize that we should reverse course on the change made in 2011.  Your feedback allows us to learn and grow to prevent similar issues in the future.  Delivering the best service to meet your needs is a key priority for us.  I apologize for our mistake and regret any inconvenience caused as a result.
Thank you for your participation in the 2010-11 MBA Student Exit Survey.  We have many new exciting enhancements to announce in 2012 and I hope you will continue to engage us and send us your feedback on how to better serve your student survey needs. 
Brian Mahoney, Managing Partner
Percept Research | Actionable Marketing Insight through Intelligent Research
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Percept Research is a leading higher education research consultancy. Higher education clients include over 200 universities and associations worldwide.  We provide market research and communications consulting to higher education organizations to assist with new program development, positioning, student lifecycle assessment, and messaging strategy.
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