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Great edition of the Party in the Back Podcast featuring Ross Campbell from the Portland Pickles. Ross shares how their focus on FUN has led them to exploding a whale and allowing their mascot to drive the team social media. Plus we share an excerpt from a Huddle call with Jonny Greco. Jonny shares the importance of active EVALUATION of your presentation, with some great examples from industry giants like Disney and WWE.

We have the full Huddle Call recap as well now posted with the full hour video from that call featuring Shine Entertainment's Jonny Greco.

All the new and highlighted content is showcased below and on the home page at

Thank you for your support.

Jon Cudo

February 2023 Party in the Back Podcast
Portland Pickles VP Ross Campbell shares the value of FUN, the joy of exploding a whale and how to find your lost luggage. Plus Jonny Greco gives "Good Show" on the value of Evaluating your presentation.

Read More: February 2023 Party in the Back Podcast

Recap: Jonny Greco 5 E's of Entertainment, Part 2
Jonny finishes the Five E's of High Level Entertainment with Enthuse, Entertain and Evaluate in this second part of a Huddle Series.

Read More: Recap: Jonny Greco 5 E's of Entertainment, Part 2

A growing list of giveaway ideas and executions from sports teams everywhere.  Spark your next giveaway idea from this treasure trove of ideas.

Content Features: The Water Cooler on
“It isn't enough for a promotion to be entertaining or even amusing; it must create conversation. When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there. Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” - Bill Veeck (Hustler's Handbook)

Water Cooler Moments are those that create conversation. Mascot skit, theme night, giveaway or wacky contest. We seek them out and serve them up on DAILY Monday through Friday.

Top Level Service from the Wolves
The Wolves are putting their money where their mouths is and making memories for fans everywhere.

Girl Scouts Highlight GMU Halftime
George Mason invites Girl Scouts to a big night out and then shares the fun they had with fans.

Rabbits Rocking Military Night
The Swamp Rabbits dip into vide of past promotions to make this year's Military Appreciation Night preview jump off the screen.

North Cackalacky Night
State Heritage is celebrated this month in the Queen City.

Shirt Launcher Resources
One stop resource page for shirt launching. Everything you need to know including safety, tank filling, oiling and rolling shirts.

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PrizeChutes - Prize Parachutes and T-Chutes
For over 20 years Prize Parachutes have been floating onto the sports marketing scene. is the clear leading provider in Prize Parachutes, offering a number of solutions. No one does Parachutes better.

Read More: PrizeChutes - Prize Parachutes and T-Chutes

Bill Veeck: Baseball's Greatest Maverick by Paul Dickson
Paul Dickson has written the first full biography on legendary baseball impresario and innovator Bill Veeck.

Read More: Bill Veeck: Baseball's Greatest Maverick by Paul Dickson

High Five - Lehigh Valley Phantoms (Game Show Night)
High Five is a game review series from where we find ways a team is going above and beyond to make their show great. This review is from the Lehigh Valley Phantoms Game Show Night in March 2019 based on content provided by the team.

Read More: High Five - Lehigh Valley Phantoms (Game Show Night)

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