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BIG Month of new content on Headlining this month is another game review, this one from North of the Border with the Toronto Raptors. Lots of video, photos and insight from this elite NBA team's show.

In April I was also on-site for a Cincinnati Cyclones game. I discussed an epic time out from their show featuring their Host Jay Kruz.  Jay was our guest on the Party in the Back Podcast this month.  He talked about that Journey-themed promotion, how his background helps shape is hosting and what it's like to have your own bobblehead night.

Archived content includes a book review from sports marketing legend Jon Spoelstra and an article about taking chances and building a culture where your performers are given some creative freedom called Permission to Fail.

Our new Giveaways now has over 350 examples of stadium giveaways to help spark your next big idea. Plus we feature Felt Pennants this month in the Imprinted Item Feature.  

Kenn Solomon managed to score his bigger name guest ever for his latest installment of Between the Fur. They share over 60 years of experienced and talk about the evolution of mascots in pro sports. 

Plus an outstanding month of Water Coolers highlighting teams like the Fresno Grizzlies, York Revolution, Hershey Bears, Savannah Bananas, Grand Rapids Griffins, Minnesota Twins, Rio Grande Valley Vipers and Kalamazoo Wings.

All the content is also available from the Home Page at

Thank you for your support!

Jon Cudo

High Five - Toronto Raptors
High Five game review from the Toronto Raptors on April 5th, 2022 noting five ways the Raptors create an excellent game experience.

Read More: High Five - Toronto Raptors

May 2022 Party in the Back Podcast
This month on Party in the Back we party with Cyclones In-Game Host Jay Kruz and one-time co-host of the Podcast Pat Walker from 3 Point Productions.

Read More: May 2022 Party in the Back Podcast

Follow Us on Social Media
Follow Us on Twitter:  Highlights from the Water Cooler content, new and topical content alerts and posts related to game operations and entertainment. On Twitter at @gameopsdotcom Follow Us on Instagram: Post and Reposts of interesting game operations and sports marketing content from Instagram. Find us on Instagram at @gameopsdotcom

Ice to the Eskimos by Jon Spoelstra
A book that looks at the techniques Spoelstra perfected while working for teams in the NHL and NBA.

Read More: Ice to the Eskimos by Jon Spoelstra

Felt Pennants
We look at the storied history of Felt Pennants and how this can be a winning giveaway for your team.

Read More: Felt Pennants

A growing list of giveaway ideas and executions from sports teams everywhere.  Spark your next giveaway idea from this treasure trove of ideas.

Permission to Fail
Robert Kennedy said “Only those who dare to fail greatly can ever achieve greatly.” No doubt he was talking about Mascotting. Find out why you should give your mascot permission to fail.

Read More: Permission to Fail

Between the Fur: Mascots Then vs Now with Jon Cudo
Kenn Solomon and Jon Cudo have performed for over 30 years each and have experienced the evolution of pro sports. They share their unique perspective in this edition of the Between the Fur Podcast.

Read More: Between the Fur: Mascots Then vs Now with Jon Cudo Plus
We have added a tool designed to help us all get better...together.

Introducing the Plus:

  • Weekly calls to engage, learn and spark ideas featuring industry leaders,
  • Including polls, prompts and question to bring you into a conversation,
  • A connection with others in the game operations and entertain world, and
  • Networking opportunities and more!
Our weekly Huddle calls feature a guided conversation with an industry leaders. Guests like the Kraken's Jonny Greco, KC Royals' Brad Collins , Blazers' Game Director Todd Bosma, Greg Monaco from Fearless Brands, Boxxed Up's Colleen Flynn, Milwaukee Admiral's Heather Wojciechowski, Tampa Bay Lightning's John Franzone and Pistons’ Game Director Claire Czerniuk have shared their successes already and we have more leaders each month.

"I loved that huddle. It was really insightful and provided a fresh perspective on providing other forms of fan engagements outside of the arena or stadium." - Kari Norvell (Austin Gilgronis/MLR)

We are connecting sports and professionals in a spectrum of roles. Our first ten Huddle calls included professionals from MLB, NFL, NHL, NBA, WWE, MILB, MLR, NCAA, ECHL, AHL, the G League and MLS. From Vice Presidents to Mascots, and we are just getting started. Plus has a membership rate of $24.99/month with an annual discount option. Click here to join Plus. We currently are offering a FREE 1 month trial so you can see what the new Plus Network is all about.

Content Features: The Water Cooler on
“It isn't enough for a promotion to be entertaining or even amusing; it must create conversation. When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there. Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” - Bill Veeck (Hustler's Handbook)

Water Cooler Moments are those that create conversation. Mascot skit, theme night, giveaway or wacky contest. We seek them out and serve them up on DAILY Monday through Friday.

Otterbots are for Everyone
Danville opens first sensory room in the Appalachian League, plus more sensory related notes and links.

Reach Out and Touch Something in Fresno
Fresno shows what good touching is with this weekend community pre-game promotion.

Reggie Bars Throwback Edition
A $.25 giveaway can provide a life-long memory, just ask Jon and Scott.

Cyclones Hold On To The Feelin'
Cyclones tap into the feeling and present a spectacular in-game promotion.

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