View this email in your browser
The new content for August on is now LIVE.  This week we enter our 25th year as the authoritative voice in game operations and a leading distributor of premiums and promotions for hundreds of teams and events. We feature tools to maximize the entertainment value of your events.  

On the Party in the Back Podcast we talk with industry leaders about the fun side of sports marketing. This month we party with Atlanta Braves Organist Matthew Kaminski. The world-renowned tweeting organist has helped the Braves create a game within the game with clever walk-up music and in-game bumper selections that keep fans trying to connect the musical dots.  Matthew shares insight on the Braves in-game production, his recent road show for the Augusta GreenJackets and the best Polka wedding songs.  

Rob Wicall starts a new content series this month called Impact Moments.  This first installment examines how you can improve you game presentation by involving more staff into your show.  You can read Rob's column and listen to a discussion on the column on the podcast.

Featured content this month also includes:
  • Recap: Marketing Your Delivery Program - Colleen Flynn and a gaggle of industry insiders discuss marketing strategies and best practices around Mascot Delivery Programs.
  • Chuck-A-Puck - The great fan interactive promotion that can sell group seats, generate revenue and build great sponsor inventory….and fans love the spectacle.
  • Giant Trikes - Trike Race is a game ops staple. Our adult trikes allow you to use larger riders and give a great scale to this contest.
July was highlighted by a Huddle Call on Plus featuring Zack Frongillo from the Savannah Bananas. Jonny Greco led a fantastic discussion on creativity, social media, creating big moments and how a classically trained dancer is helping a baseball team dominate on TikTok.  A recap of the call will be posted later this month.

Don't forget to check out the newly redesigned Store on with turn-key sponsor-friendly games, PirzeChutes, confetti supplies and more. 

Thank you for your support.

Jon Cudo

August 2022 Party in the Back Podcast
In August we Party with Matthew Kaminski, who Sports Illustrated called "an expert troll" on social media. Matthew shares his experience as the Atlanta Braves Organist. Plus Rob Wicall talks about the first installment of his new series Impact Moments.

Read More: August 2022 Party in the Back Podcast

The Show extends to EVERYONE
A new series from Rob Wicall provides his insights and philosophy for your best show. HIs first installment looks at extending the show to your entire staff.

Read More: The Show extends to EVERYONE

Follow Us on Social Media
Follow Us on Twitter:  Highlights from the Water Cooler content, new and topical content alerts and posts related to game operations and entertainment. On Twitter at @gameopsdotcom Follow Us on Instagram: Post and Reposts of interesting game operations and sports marketing content from Instagram. Find us on Instagram at @gameopsdotcom

PULSE: Star Wars Night Survey
The Pulse is a quick trip around sports asking Game Operations personnel a topical question. We are currently building a feature on Star Wars Nights. Help us Obi-Wan, you are our only hope.

Please help us build our next PULSE article with insights from your successful Star Wars Night. We have a short survey where you can drop in your favorite moments and share how you presented the promotion. Read More: PULSE: Star Wars Night Survey

PULSE: Chuck-a-Puck
We take the PULSE of hockey teams across the country to see how they are executing Chuck-a-Puck. Find how others are driving revenue, engaging fans and driving sponsorship with Chuck-a-Puck.

Read More: PULSE: Chuck-a-Puck

A growing list of giveaway ideas and executions from sports teams everywhere.  Spark your next giveaway idea from this treasure trove of ideas. Plus
We have added a tool designed to help us all get better...together.

Introducing the Plus:

  • Weekly calls to engage, learn and spark ideas featuring industry leaders,
  • Including polls, prompts and question to bring you into a conversation,
  • A connection with others in the game operations and entertain world, and
  • Networking opportunities and more!
Our weekly Huddle calls feature a guided conversation with an industry leaders. Guests like the Savannah Bananas Zack Frongillo, KC Royals' Brad Collins , Blazers' Game Director Todd Bosma, Greg Monaco from Fearless Brands, Milwaukee Admiral's Heather Wojciechowski, Tampa Bay Lightning's John Franzone and Pistons’ Game Director Claire Czerniuk have shared their successes already and we have more leaders each month.

"I loved that huddle. It was really insightful and provided a fresh perspective on providing other forms of fan engagements outside of the arena or stadium." - Kari Norvell (Austin Gilgronis/MLR)

We are connecting sports and professionals in a spectrum of roles. Our first ten Huddle calls included professionals from MLB, NFL, NHL, NBA, WWE, MILB, MLR, NCAA, ECHL, AHL, the G League and MLS. From Vice Presidents to Mascots, and we are just getting started. Plus has a membership rate of $24.99/month with an annual discount option. Click here to join Plus. We currently are offering a FREE 1 month trial so you can see what the new Plus Network is all about.

Content Features: The Water Cooler on
“It isn't enough for a promotion to be entertaining or even amusing; it must create conversation. When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there. Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” - Bill Veeck (Hustler's Handbook)

Water Cooler Moments are those that create conversation. Mascot skit, theme night, giveaway or wacky contest. We seek them out and serve them up on DAILY Monday through Friday.

🍔 Action Packed Contest in Eugene 🍔
Mouth-watering turn-key on-field fun from the Eugene Emeralds.

Jester Call
Are you the life of the party and love hockey (and live near Henderson, Nevada)? We have the role for promo team tips and job description notes for the rest of you.

Leave the Burrito Tossing to Professionals
A soft reminder that training is everything, even with the simple things. We (playful) poke at a reporter who might need some safety training before her next shirt toss.

Copyright © 2022, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp