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Thanks for your patience for this update.  We had some minor water damage at our offices that set back our regular content schedule. We have finally dried off and posted the January Update.

We hit the rewind button for the Party in the Back Podcast to catch up with two 2022 guests. Wolves VP Jeff Munneke is back to share the progress of the new Wolves Assist team. Built to create memories through random acts of kindness, this new initiative is strengthening the connection with fans in Minnesota.  Then Game Director Jon Long from thew Newfoundland Growlers returns to update on the teams successful relaunch of their mascot program.

Touring Act Rolla Bolla has a new addition to their act, ring in the new year with a Cowbell feature, a look back at our High Five Game review of the excellent production from the Milwaukee Bucks and more. Plus Kenn Solomon hosts Emmy Award-winner Robert Shields on the Between the Fun Podcast.

All the new and highlighted content is available on the home page at

Thank you for your support and Happy New Year!

Jon Cudo

January 2023 Party in the Back Podcast
The January edition of the podcast features returning guests Jeff Munneke (MN Timberwolves) and Jon Long (Newfoundland Growlers) to update us on big team initiatives. Plus crowd ignitor and motivational wiz Cameron Hughes splashes down to kick off 2023 with a bang.

Read More: January 2023 Party in the Back Podcast

Content Features: The Water Cooler on
“It isn't enough for a promotion to be entertaining or even amusing; it must create conversation. When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there. Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” - Bill Veeck (Hustler's Handbook)

Water Cooler Moments are those that create conversation. Mascot skit, theme night, giveaway or wacky contest. We seek them out and serve them up on DAILY Monday through Friday.

Mariners Anthem Singer is a Draw
Mariners tap local celebrity voice for anthem and use it to highlight upcoming game.

Coal for Bills and Ranger Fans in Chicago
Chicagoland mascots were in a holiday mood this month.

Clever Cup Celly at the O-rena
The Magic and Stuff connect World Cup frenzy with a playful on-court promotion.

Star Wars Night Saves American Fans from a Loss
Allen Americans affirm that the final score isn't as important as an entertaining show with this Star Wars Night saga.

Your fans have a fever and the only cure is more Cowbell. See how teams are using this iconic noisemaker to build a successful giveaway promotion.

Read More: Cowbells

High Five - Milwaukee Bucks
High Five is a game review series from where we find five ways a team is going above and beyond to make their show great. This review is from the Milwaukee Bucks in December 2018.

Read More: High Five - Milwaukee Bucks

A growing list of giveaway ideas and executions from sports teams everywhere.  Spark your next giveaway idea from this treasure trove of ideas.

Rolla Bolla and Vertigo Cube
Rolla Bolla showcases a domination of balance and acrobatics. The Vertigo Cube demonstrates the mastery of shape manipulation & dexterity. Perhaps most amazing is the acts share the same performers.

Read More: Rolla Bolla and Vertigo Cube

Improv Everywhere
This New York-based improv troupe is spreading joy off the stage and its insanely fun. What they did at a Knicks game was spectacular.

Read More: Improv Everywhere

Slingshots and Launchers
Shirt Launchers:  The Store at is the home to the best selection of shirt launchers on the web, ranging from Slingshots to Multi-Shirt and Ball Launchers. See our full line-up of Shirt Launchers in The Store. Check out these Store Favorites: Shirt LaunchersPrize ChutesChuck-a-PucksConfetti and Prize Wheels.

Creating a Mascot Code of Conduct
Creating a “Mascot Code of Conduct” can help ensure your performer projects your brand and helps you avoid potentially catastrophe.

Read More: Creating a Mascot Code of Conduct

Rafi Kohan - Author of The Arena
Cudo talks with Author Rafi Kohan talk about Bill Veeck's continued influence, the odor of a mascot, where halftime acts come from, the balance between Winning and Fun and more.

Read More: Rafi Kohan - Author of The Arena
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