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We launch into fall with new content on

New guests on the podcast from the Portland Sea Dogs and Peterborough Petes. Chris Cameron and Geoff Iacuessa discuss the Sea Dogs annual Field of Dreams promotion. Burton Lee shares how the Petes' are innovating online with captivating content and behind-the-scenes with their staff.

We reposted an archived game review of the Dayton Dragons.  Highlighted by a two really fun elements that have stood the test of time. Check out the Retirement Village People and Roofman!  Plus links to our interview with Jon Spoelstra.

Featured Items include the Rollabana and PLINKO!

Links to the new and featured content are below, plus Water Cooler highlights and the latest on the premium addition to our site Plus. Be sure to read about this new addition and the FREE month that will give you look at what its all about.  

Thank you for your support!

Jon Cudo

September 2021 Party in the Back Podcast
Executives Chris Cameron and Geoff Iacuessa from the Portland Sea Dogs and Peterborough Petes' Burton Lee join the Party in the Back to talk cornfields, whoopie pies and more.

Read More: September 2021 Party in the Back Podcast

Recap: Mascot Revenue Generation with Colleen Flynn
Boxxed Up's Colleen Flynn shares tech tools to help your mascot drive revenue.

Last month featured Colleen Flynn, Jonny Greco on Storytelling and Claire Czerniuk on Using Dancers Effectively. This month Heather Wojciechowski-DeCaire (AHL Admirals) talks about Takeways from their Pandemic Virtual Show, Barry Anderson on Performer-First costuming and Kari Norvell on Creating Custom Team Songs. Read More: Recap: Mascot Revenue Generation with Colleen Flynn

Follow Us on Social Media
Follow Us on Twitter:  Highlights from the Water Cooler content, new and topical content alerts and posts related to game operations and entertainment. On Twitter at @gameopsdotcom Follow Us on Instagram: Post and Reposts of interesting game operations and sports marketing content from Instagram. Find us on Instagram at @gameopsdotcom

Dayton Dragons Game Review
Dayton Dragons won the Best of 2003 Team Operations. The following summer we checked in on Shari Sharkins and the Dragon's award-winning production.

Read More: Dayton Dragons Game Review

Jon Spoelstra - Marketing Outrageously
Jon Spoelstra explains why it's so important to entertain, tells how he almost gave a jockstrap to every man, woman and child coming to New Jersey Net games and turns down the volume in this Interview.

Read More: Jon Spoelstra - Marketing Outrageously

Unravel your message with the new Rollabana™. Pick it up, pull it open and let it's that easy. A great attention grabber in any crowd.

Read More: Rollabana

NY Mets Host Special Night Following 9-11
A very special night was planned for the citizens of New York when the Mets return to Shea Stadium to host the Atlanta Braves. This event was the first game played back in New York following the 9-11 Terrorist Attack.

Read More: NY Mets Host Special Night Following 9-11

Prize Drop (Plinko)
Drop the puck and watch it bounce down and slide into the prize slot. Easy to set up and change prizes, this game is perfect for concourse entertainment

Read More: Prize Drop (Plinko)

Content Features: The Water Cooler on
“It isn't enough for a promotion to be entertaining or even amusing; it must create conversation. When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there. Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” - Bill Veeck (Hustler's Handbook)

Water Cooler Moments are those that create conversation. Mascot skit, theme night, giveaway or wacky contest. We seek them out and serve them up on DAILY Monday through Friday.

Freeze is Promotional Magic
Seeing the Freeze Win is a Water Cooler-level promotion every night. Every other ending is damn near magic for this amazing promotional thriller.

Share Your Success
TinCaps use the goodwill from their last promotion to sell their next promotion.

PETA Wants to be Included in Ballpark Promo
PETA petitions the Indians to include a vegan option....which could end up being a problem for PETA.

Start Bench Cut - Ball Family Edition
Great concept for scoreboard player content: Start - Bench - Cut

Quality of Life Promo in Binghamton
Rumble Ponies Promotion has big upside for local heroes and businesses.

Slingshots and Launchers
Shirt Launchers:  The Store at is the home to the best selection of shirt launchers on the web, ranging from Slingshots to Multi-Shirt and Ball Launchers. See our full line-up of Shirt Launchers in The Store. Check out these Store Favorites: Shirt LaunchersPrize ChutesChuck-a-PucksConfetti and Prize Wheels.

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