View this email in your browser

Our July Content is LIVE featuring a fun podcast with guests Amanda and Jonny Greco. Insightful discussion about promotions including the value of shared experience, adding a little whimsy, stacking elements and fan-sourcing content. 

Next month will be our 24th year at and we continue to add value to our site. We strive to be a place you can look to for inspiration and new ideas.  Our new Giveaway page has nearly 700 premium giveaways curated from sports team social media posts. See how and what other teams are giving to their fans, along with examples of promotion, marketing, timing and execution. 

We also post daily about a promotion or in-game activation along with notes, links and analysis at the Water Cooler.  These posts are a great way to stay connected with how teams are producing elements like scoreboard cams, mascots skits, theme nights and sponsor activations.  We also look to industry experts for best practices, innovations and high-level thinking. Plus features Huddle video calls twice a month on topics like cultivating your entertainment talent, utilizing your dance teams and preparing your contestants for the best results. In addition, interviews with executives like David Raymond (Raymond Entertainment), Steve Koonin (Atlanta Hawks) and John Franzone (Tampa Bay Lightning) and authors Rafi Kohan, Josh Pahagian and John Spoelstra are all archived for our readers.  

The Party in the Back Podcast (formerly the Podcast) has been a monthly feature for 12 years with talk and analysis on the fun side of sports marketing. Guests like organist Greazy Keys, Halftime Speed Painter Dan Dunn, in-game host Jay Kruz talk about how their talents fit into a great game presentation. We discuss industry trends and highlights with leaders like Peterborough Petes’ Burton Lee, Sixers CEO Scott O’Neil and Savannah Bananas Owner Jesse Cole. Plus our regulars Rob Wicall, Ben Hill, Cameron Hughes and Amanda Greco provide a range of interesting perspectives and insights on the world of sports and entertainment.

The Store at is also a top provider of products like confetti, prize chutes, chuck-a-puck and a full variety of shirt launchers.  Plus our signature turn-key contests like Build el Burrito, Tic-Tac-GO! and Build a Burger are loved by fans and sponsors alike.  

See all our featured July content below, on our home page or via social media.

I hope you find ways to improve the fan value at your events from the resources on Thank you for your support. 

Jon Cudo

July 2022 Party in the Back Podcast
This month we party with the Grecos, Jonny and Amanda, who shine in the debut joint appearance on the Podcast. We talk crowd-sourcing, promotional stacking, experience and the value of a good scream.

Read More: July 2022 Party in the Back Podcast

Recap: Developing Talent with Anton Wright
We dig into the process of building an entertainment teams and talent with Anton Wright from MLSE, one of the most accomplished leaders in sports.

Read More: Recap: Developing Talent with Anton Wright

Follow Us on Social Media
Follow Us on Twitter:  Highlights from the Water Cooler content, new and topical content alerts and posts related to game operations and entertainment. On Twitter at @gameopsdotcom Follow Us on Instagram: Post and Reposts of interesting game operations and sports marketing content from Instagram. Find us on Instagram at @gameopsdotcom

PULSE: Star Wars Night Survey
The Pulse is a quick trip around sports asking Game Operations personnel a topical question. We are currently building a feature on Star Wars Nights. Help us Obi-Wan, you are our only hope.

Read More: PULSE: Star Wars Night Survey

This hilarious new team building game brings out the FUNNY in everyone! Four player action galore in a hilarious group game that will bring the crowd to their feet.

Read More: Build-A-Burger

A growing list of giveaway ideas and executions from sports teams everywhere.  Spark your next giveaway idea from this treasure trove of ideas.

Opening Night Openers
The Opening Night Opener. Put your entire online schedule in fan's hands with this opening night schedule giveaway alternative.

Read More: Opening Night Openers

T-Shirt Launcher Safety
T-shirt launches can be a safe part of your presentation with consideration to the risks. You can provide entertainment for the Homer Simpsons in your crowd, while minimizing the risks for the Maude Flanders. 

Read More: T-Shirt Launcher Safety

Content Features: The Water Cooler on
“It isn't enough for a promotion to be entertaining or even amusing; it must create conversation. When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there. Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” - Bill Veeck (Hustler's Handbook)

Water Cooler Moments are those that create conversation. Mascot skit, theme night, giveaway or wacky contest. We seek them out and serve them up on DAILY Monday through Friday.

Leave the Burrito Tossing to Professionals
A soft reminder that training is everything, even with the simple things. We (playful) poke at a reporter who might need some safety training before her next shirt toss.

Yooper Night 'er No?
Pit Spitters serve up local flav for the Yooper Community.

Turtle is the Cock of the Walk, Baby
Shelldon had a fever and the only cure was more cowbell.

All the Small Things becomes a Big Deal in Denver
All the Small Things sing-a-long gets its moment in the bright lights of the Stanley Cup Finals.

Copyright © 2022, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp