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We spent over an hour with Trey Mock from the Indianapolis Colts this month at the Party in the Back Podcast. He shared some powerful insights about their mascot program, including an untraditional approach to school shows which includes removing the costume head.  Trey digs into the WHY their approach as been so effective reaching an elusive high school audience.

Trey shares insights into Blue's social media success and how they leverage pies in the face to reach a larger audience on more serious subjects. Plus the interaction that changed everything for Trey as a performer. You will not want to miss this episode of the Party in the Back.

We also have posted the full video of our Huddle call with Cindy Gillies and Kynan Vine talking about producing the Calgary Stampede, creative production and managing live event teams. Jonny Greco hosts this interesting discussion.

All the new and highlighted content is listed below and available now on the home page at

Thank you for your support!

Jon Cudo

March 2023 Party in the Back Podcast
Every mascot wears a mask cloaking their identity. Colts' mascot Blue removes his mask to help kids in powerful way. Trey Mock joins the Party in the Back to explain.

Read More: March 2023 Party in the Back Podcast

Recap: Giddy Up! Production Insights with Gillies and Vine
Jonny Greco host Cindy Gillies and Kynan Vine to talk about producing the Calgary Stampede, creative production and managing live event teams on a Plus Huddle Call.

Read More: Recap: Giddy Up! Production Insights with Gillies and Vine

Content Features: The Water Cooler on
“It isn't enough for a promotion to be entertaining or even amusing; it must create conversation. When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there. Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” - Bill Veeck (Hustler's Handbook)

Water Cooler Moments are those that create conversation. Mascot skit, theme night, giveaway or wacky contest. We seek them out and serve them up on DAILY Monday through Friday.

Bernie is Current
Bernie is hip to current event and it's helping him drive top-level content for the Avs.

Behind the Scene Laughs in Tampa
If you aren't laughing, will anyone else be laughing? Behind the scenes in Tampa...

Top Level Service from the Wolves
The Wolves are putting their money where their mouths is and making memories for fans everywhere.

George Mason Goes Green
School is in its 10th season of a successful Green Sustainability Night.

Rabbits Rocking Military Night
The Swamp Rabbits dip into vide of past promotions to make this year's Military Appreciation Night preview jump off the screen.

Rally Wear (Yowie, Bammies, Huggle) and Face Masks
Twist it and wear it dozens of different ways including a face mask, bandana, wristband, headband, scarf or scull cap.  Fans love the flexible uses of this rally towel/rally wear. We have added face mask options as well.

Read More: Rally Wear (Yowie, Bammies, Huggle) and Face Masks

High Five - Fort Wayne TinCaps
High Five is a game review series from reviewing ways teams make their show great. This review is from the Fort Wayne TinCaps on August 30th, 2019 during the final weekend of their season.

Read More: High Five - Fort Wayne TinCaps

Build el Burrito
The Build el Burrito contest is a flexible and creative contest, suitable for any sport, and popular with sponsors.

Read More: Build el Burrito

BirdZerk! and ZOOperstars!
Dominic Latkovski talks about the BirdZerk! and ZOOperstars! shows. He drops some wisdom on the keys to starting a new act in sports.

Read More: BirdZerk! and ZOOperstars!

A growing list of giveaway ideas and executions from sports teams everywhere.  Spark your next giveaway idea from this treasure trove of ideas. Over 1,000 ideas and executions from team at all level and sports.

Production and Imprinting Terms
List of terms and buzzwords related to art, imprinting and production.

Read More: Production and Imprinting Terms

Steve Koonin - CEO Atlanta Hawks
Our interview with Steve Koonin is the CEO of the Atlanta Hawks on game presentation, social media and marketing.

Read More: Steve Koonin - CEO Atlanta Hawks

Follow Us on Social Media
Follow Us on Twitter:  Highlights from the Water Cooler content, new and topical content alerts and posts related to game operations and entertainment. On Twitter at @gameopsdotcom Follow Us on Instagram: Post and Reposts of interesting game operations and sports marketing content from Instagram. Find us on Instagram at @gameopsdotcom

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