Now is the spring of our members' discontent

Events Diary

Here's where you can find us over the next few months - click through to find out more, register, and join us for a coffee and chat!

9-10 May
Excel, London 

Active Uprising
20-23 June

Manchester Central

Strategies to keep your gym members motivated and maximise member revenue

Packed with tips and tricks on how you can implement simple retention processes within your facility. 

eBook: Lulu, iTunes, Amazon KindleKobo
Amazon can deliver a hard copy next day for around £15, or you can order direct from Lulu.

"A really great book with so many useful ideas... I highly recommend Stick Around to all those working in Health & Fitness" - Paul Hurley


Retention is all about communication by Kevin McHugh on Club Solutions

Improve Customer Engagement with GDPR by James Charles on TRP

Is Technology Holding Us Back? by Paul Bedford on So What
Despite re-scheduling due to the beast from the east, the annual charity golf-day Guy's Golfing Get-together went ahead in late March, and we're proud to say we raised £1,250 for Macmillan Cancer Support.

Contact us:

tel :        020 7617 7531
e-mail :
web :

April 2018 Newsletter

Wishing you a slightly belated Happy Easter. Now is the spring of our discontented member... are you paying attention to who's not in your club at the moment? 

The events schedule is looking busy with Elevate in May (speaker news below), Active Uprising in June, and more online Mini-Masterclasses coming your way from GGFit very soon. Read on for the link to watch all four Masterclasses from last month. And finally, we need to congratulate all our clients for their excellent performance in LetsMove 2018.


Discontented Spring Members

Now is the spring of our discontented member... it's been 3 months since New Year's resolutions, and the school holidays have started with a Bank Holiday weekend. As a result, you need to work really hard right now to keep members engaged in your club! Sure, some of the regulars are keeping regular, but how many of your members are missing or losing motivation at the moment?

'Easter Burnie' workouts, marathon (or mini-marathon) challenges, reviews and fitness tests, absentee messages; you've got to pull out all the stops, and measure what's working to keep your members motivated.

A larger than normal proportion of inactive members in your club is an early warning of increased attrition on the horizon, a very typical issue this time of year. If you want advice on how to measure and affect your active member metrics, drop us a line or give us a call on 020 7617 7531.

Mini-Masterclasses - New Members

Four 10 minute sessions were streamed live on Crowdcast and Facebook in February, showing you what, why, and how to measure new member engagement. All four sessions are still available to watch on the GGFit YouTube channel (click here).
We'll be back with more Mini-Masterclasses very soon, watch this space, or follow us on facebook or Crowdcast.

Elevate - 9-10 May 2018

We're really looking forward to Elevate'18, a great place to catch up with clients, partners, and new contacts. As well as the exhibition, the conference programme looks really good this year - we recommend you check out the session on "Using Data Effectively" at 3pm on Thursday, chaired by Guy Griffiths, and featuring Kerstin from eGym, Utku from DataHub, and Jon from the Leisure Marketing Forum.
Click the image above to book your tickets.

Let's Move 2018

It's that time of year again when we have to congratulate Crow Wood Leisure for topping the UK charts in Technogym's Let's Move For A Better World Challenge.

Crow Wood collected an amazing 3.5 million moves over the 3 weeks, and it was really great to see other GGFit clients in the top 20 UK clubs: well done to Active Fitness Longwell Green, Bradley Stoke, SLL Lifestyles @ Flitwick and SLL North Herts LC.

Well done to everyone who took part, reducing inactivity and raising awareness of the benefits of exercise (at your club!)


If you would like advice or help to improve member retention at your club, please contact us

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