April 2019 Newsletter

To follow-up the most successful LetsMove campaign, we've put together a mywellness challenge club for you to keep your members engaged. Find out more and sign up for free below.

You can also read how to handle member comms post GDPR (no, it's not gone away), and an article from Gym Owner Monthly showing how members who work out on eGym visit more often. 

And don't miss Elevate next month (8-9 May), where Guy will be chairing a session in the Business of Physical Activity stream.

If you would like management or staff coaching, member journey advice or help with member comms to improve member retention at your club, please contact us

LetsMove 2019 & the MW Challenge Club

Technogym's global challenge #LetsMoveForABetterWorld was even bigger and better in 2019. Almost 200,000 people took part at 1,373 facilities in 32 countries, collecting 767 Million MOVEs.

While there are many benefits to taking part, the big win for all the clubs we've spoken to is simply member engagement. Challenges like LetsMove get staff talking to more members, which improves retention. Click here to read some of the feedback and tips from our interviews with the top 10 GB clubs.

mywellness Challenge club

To help maintain the buzz from LetsMove, and to share best practice, we've created the mywellness Challenge Club. If you have mywellness at your club, you don't want to miss this opportunity... 
You'll get challenge tips and ideas, webinar content, and the opportunity to participate and discuss how to set-up challenges and measure success. Marketing collateral, social media tips, a challenge calendar, and special team event challenges will follow. Sign up today (for free) to get two follow-up challenges to LetsMove, and keep your members engaged.
Join the Club

How to handle member comms post GDPR

There have been a lot of post GDPR change horror stories: some clubs struggle with getting new members to opt-in to communications, others have asked all existing members to opt back into member communications, only to reduce email permission to below 5% of membership.
On the plus side, NPS has increased, but it’s now only based on 5% of members (unsurprising, as it’s the really engaged ones!)
One mid-sized trust lost around 15% of their total members in June 2018 after emailing all members asking them to opt into communications. Of course, sleeping members were reminded that they were still paying, and cancelled their membership.

Read the whole article on how to handle member comms post GDPR here.

eGym users workout more and stay longer (GOM article)

We recently researched the impact that the eGym training solution has on member usage and retention.
In an article published in Gym Owner Monthly last month, you can read how members on the eGym system stay longer and visit 2.2 times more per month than non-eGym members. 
The eGym premium solution engages members even more, with members visiting almost twice as much as others.
There are lots of success factors, but the key learning across 4 sites is that a great system increases interactions where needed, giving staff and members focus where it's needed.
Click here to read the whole article.

Elevate - the arena of physical activity, health & performance

The UK's largest physical activity trade show takes place on 8-9 May at Excel London.
Make sure you're there for 10:55 on Wednesday morning, to see the Business of Physical Activity stream, chaired by Guy Griffiths, and featuring Ben Stancombe from Parkwood Leisure and Steve Watts from eActive Health Lounge.

Click here to book your free tickets to Elevate.


The Art of Selling Personal Training by Trinity Perkins on PTontheNet

What I Learned About Using Names After Buying 1,800 Cups of Coffee by Derek Deprey on ClubSolutions

What the Wine Industry Understands About Connecting with Consumers by Gregory Carpenter & Ashlee Humphreys on HBR

Contact us:

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