ukactive summit, GDPR & retention, DataHub retention KPIs, & much more!

Event Diary:

Here's where you can find us over the next few months - click through to find out more, register, and join us for a coffee and chat!

APSE Leisure Seminar
> Loughborough
> Thurs 9th Nov

The Sales & Retention Convention
> The Warwickshire
> Tues 14th Nov

Sales & Retention Convention Webinars
> Webinar/Livestream
> various dates Nov/Dec

> Excel, London
> Wed/Thur 9-10 May 2018
Our friends at the Fitness Business Network are working hard putting out more free quality content for your listening pleasure. 

Get the latest episode with Alex Burrows from the DataHub for your daily commute, weekend run, or just treat yourself to an hour of interesting conversation.
Stick Around
Strategies to keep your gym members motivated and maximise member revenue

Packed with tips and tricks on how you can implement simple retention processes within your facility. 

eBook: Lulu, iTunes, Amazon KindleKobo
Amazon can deliver a hard copy next day for around £15, or you can order direct from Lulu.

"A really great book with so many useful ideas... I highly recommend Stick Around to all those working in Health & Fitness" - Paul Hurley


What Type of Relationship Do You Have with Customers? by Rachel Zabonick on ClubSolutions

Being Polite was not really customer service... by Paul Bedford

Processing Negative Reviews by Seth Godin

Contact us:

tel :        020 7617 7531
e-mail :
web :

November 2017 Newsletter

It looks like being a capacity crowd again this autumn for the Sales & Retention Convention on 14th November. If you're still planning on joining us, book your tickets now at before it sells out. 

In other news, you can read a review of the ukactive National Summit, one of the most inspirational events we've ever attended! Plus articles on how GDPR could soon make retention and sales more difficult, and some new retention KPIs and benchmarks backed by some really big data from our partners at the DataHub.


Sales & Retention Convention

It's the last call for tickets to the event that brings together health club sales & retention. The video below introduces the speakers and topics...

There are a handful of Tier 1 tickets left, so if you want to:
  • learn how to best handle leavers, & get ex-members to re-join
  • find out how GDPR will affect your business
  • hear the latest ukactive leisure trends
  • work more effectively with your data
  • define KPIs that will take your sales and retention to new heights
...then you need to join us at the Warwickshire on Tuesday 14th November. 

How will GDPR affect Retention?

The General Data Protection Regulation (GDPR) will come into force in May 2018. It protects the rights of individuals, giving them control over how their data is handled, and aims to simplify the regulatory process for businesses. 

There’s a lot of work to be done ahead of 25th May 2018, but you need to resist the temptation to put this off. In fact, the sooner you start, the better. There’s a great deal of documentation and processes that your Data Protection Officer needs to look at, particularly around how you store and handle member data. Prospect and member data and communications are where it’s going to get harder… click here to read the full article on the GGFit blog, or get in touch with our friends at DataBasix.

7 Retention KPIs Powered by the DataHub

The Datahub aggregates data from thousands of facilities. Datahub clients get accurate, real-time reports on their retention performance, as well as Geo Impact, Social Value and Marketing Intelligence tools. Any other organisations can benefit from anonymised benchmark data to compare against their own performance. 

We've worked with the DataHub's big data (and big brains) on 7 Retention KPIs. These are based on hundreds of thousands of memberships and millions of visits. You can read the full article on the GGFit blog here.

ukactive's National Summit

Finally, thanks reading (or scrolling) down this far... we had a great time at the ukactive National Summit on 1 November, rubbing shoulders with world champions, Olympians, Paralympians, Knights, Lords, MPs, and many other incredibly inspirational people. Quotes from the day:
  • Physical activity is the golden thread running through society
  • Inactivity is the asbestos of the modern age
  • Sport and physical activity is life changing
Read our full review of the event here, and don't miss next year's summit on 12th September.

If you would like advice or help to improve member retention at your club, please contact us

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