Startup Digest

Press & Storytelling

March 04, 2016

Press and Storytelling Resources for Startups.

Press & Storytelling Startup Digest is curated by:
Claire Topalian

Claire Topalian - Public Relations and Communications Strategist

Contact Claire Topalian at

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How data can help earned media coverage shine

Erik Huddleston - PR Daily

Taking a step back to understand why media coverage has been slow to change gives a greater meaning to the importance of its role in the boardroom.

8 Best Practices for Fresh Cause Marketing

Ian James Wright - PR News

People are willing to engage more with (and even pay more for) brands that support good causes. Here are 8 best practices to develop strong campaigns for cause-oriented products/services.

7 Ways to Ensure Your Brand Stays Authentic

Juliet Carnoy - Ragan

Your organization's online presence conveys a message that many consumers will embrace. Here's how to stay consistently true to that positive public profile.

Leveraging 4 Key Types of PR Data

Meltwater - Flack Me

4 main types of PR data you should consider using. 

Exploring the ROI on Interactive Storytelling

Jessica Clark - Media Impact Funders

Following the buzz in journalistic circles, it seems clear that interactive stories and productions have the potential to engage audiences in new and exciting ways. But how does this work exactly—and when should funders be stepping in to invest more seriously in such experiments?

Storytelling Techniques from 2016 Oscar Nominees—What Content Marketers Can Learn

Taylor Holland - Content Standard

"The most important element of any story—the audience. The device and the length are irrelevant to the story, which is a central concept that content marketing has embraced more than anyone."

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