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Marketing Technology Reading List

November 13, 2015

Greetings from Norway! I am currently in Bergen working with some of the most dedicated startup community builders and leaders in the world. Global Entrepreneurship Week kicks off on Monday and Bergen, a relatively small city, is hosting over 40 events! That includes a Startup Weekend I'll be facilitating as part of Global Startup Battle, the world's biggest early stage startup competition - globalstartupbattle.co. 

If you're bored this weekend or next, find a GSB Startup Weekend near you, there are over 250 happening globally in the next 10 days. 

Have a wonderful week!
Mitchell

Marketing Technology Reading List Startup Digest is curated by:
Mitchell Cuevas

Mitchell Cuevas - Sr. Marketing Director at Techstars

Contact Mitchell Cuevas at mitchell.cuevas@startupdigestmail.com

Calling All Teams for Global Startup Battle!

For the first time ever, we’re unlocking Global Startup Battle! Now teams from outside Startup Weekend can compete in GSB with the Open Track - no matter where they’re from or how they started. Visit go.up.co/gsb-open for more info & to apply!

The Evolution of Emoji in Subject Lines

Flannery Keck - Brightwave

"Love ’em or hate ’em, emoji have probably sneaked into your text messages at some point over the recent years. As they say, a little cartoon poop is worth a thousand words. (Or, you know, something like that.)"

B2B Marketers Embrace Technology, But Neglect Data Quality

Ellie Preyer - B2C Community

"...What caught our attention is that although B2B marketers see martech as an indispensable resource for driving marketing-influenced revenues, a gap still exists in many organizations’ understanding of the role data plays in capitalizing on these new technologies."

Fidelity Writes Down Snapchat Investment

Katie Roof, Matthew Lynley - Techcrunch

The bubble is leaking! "In the latest sign that some tech startups are overvalued, Fidelity has written down the value of its stake in Snapchat by 25 percent, according to a report by Morningstar. Fidelity participated in Snapchat’s Series F round earlier this year, at an estimated $15 billion valuation."

Instagram Is Ready To Print Money With New Marketing Partner Program

Josh Constine - Techcrunch

"Two years after Instagram first introduced ads, it’s ready to get very serious about earning money off its 400 million users. And that means making it easy for advertisers to move their money from TV commercials to the world’s top photo app."

How to Be a Better Marketer in the Era of Ad-Blocking Technology

Adam Phillips - Marketing Profs

"Of the many changes affecting marketers in 2015, one of the most significant is ad blocking. With almost 200 million active ad-block users globally, ad blocking is projected to cost publishers $22 billion in advertising revenue this year alone."

How to Navigate the River of Marketing Data

Derek Newton - Entrepreneur.com

"...the world’s biggest companies have, over the years, turned marketing data science into, well, a science. Having hundreds of thousands or hundreds of millions of customers, after all, means not only keeping them straight but managing your outreach to them. The best global marketing campaigns are major data managers. They squeeze every dime from every potential customer, return visitor and repeat consumer. And they find new customers too."

Google Just Open Sourced TensorFlow, Its Artificial Intelligence Engine

Cade Metz - Wired.com

"Google is open sourcing software that sits at the heart of its empire."

Pinterest’s Visual Search Goes Live

Jade Furubayashi - SimplyMeasured

Pretty impressive: "Today, Pinterest announced a revolutionary new feature which enables users to find items without text. The feature has been dubbed, “Visual Search,” and it’s an absolutely game-changer for users and brands alike."

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