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Corporate Innovation Reading List

June 26, 2015

This week we have a couple of articles that can help you find the right audience and build support when implementing new approaches to innovation. And a little reminder from John Maeda why good design will always matter...

About this digest: We're all trying to figure this stuff out. Consider us another resource because corporate innovation is lonely but you're not alone. We'll search the globe for the latest triumphs, failures and emerging methods being used to build the next era of resilient corporations - anything from building new internal methods, partnering with startups, using entrepreneurship to drive culture, corporate venturing and many topics yet to be named as this field evolves. 

If you have feedback or tips on articles to include in future editions, email me at

Corporate Innovation Reading List Startup Digest is curated by:
Carie Davis

Carie Davis - @cariedavis2

Contact Carie Davis at

Shane Reiser

Shane Reiser - @shanereiser

Contact Shane Reiser at

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Why Design Matters More than Moore

John Maeda - WSJ

Did you know...five U.S.-based startups co-founded by designers have raised more than $2.75 billion? 

Why Successful People Focus on the Bottom End of the Funnel

Mark Suster

Just as true in a corporate setting with respect to launching new products and activating intrapreneurs.

If You Build It....They Will Not Come

Dan Martell - Medium

This is a great strategy when building a new innovation capability, too! Find early adopters through content then events.

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