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Marketing Technology Reading List

September 18, 2015

Hey everyone, hope you had a productive week! There are some really helpful articles in this week's edition, one's that get really specific and dive into different content approaches, marketing with Periscope, and more. 

As usual, I have also collected all the new Martech from Product Hunt over the last week on a board (it's at the very bottom of this edition).

My favorite stat from this week: Interactive content has an average conversion rate of 40%. Four, zero. Woah. Check out the piece about the (53) questions you should be asking when looking for an interactive content publishing platform.

Have a great week!

PS: I made a (rough) landing page for this list, so if it's easier to share that than the email, feel free. I also post past editions there!

Marketing Technology Reading List Startup Digest is curated by:
Mitchell Cuevas

Mitchell Cuevas - Sr. Marketing Director at Techstars

Contact Mitchell Cuevas at

Global Startup Battle is back for 2015!

Global Startup Battle 2015 is happening Nov 13-23! Host a Startup Weekend and add your city to the world’s largest startup competition with over 30,000 entrepreneurs, mentors, and judges:

As Better Tech Emerges, Will Running Social Ads Simultaneously With TV Spots Pay Off?

Christopher Heine - AdWeek

If you are a marketer wondering if it pays to run social-media ads simultaneously with TV spots, 4C Insights is in the process of trying to find out for you. 

5 Keys to Unlock the Decade of the CMO

Ashu Garg - CMS Wire

As CMOs gain more power in the boardroom — and over technology spend — it will be critical that they understand the factors that drive success. As Jerret West, vice president of Marketing at Netflix, said, “We have to look for ways to combine creativity and technology with an understanding of how the business fits into the overarching customer experience. We have to think and act like CEOs.”

Customized MarTech Stacks Are A Winning Approach: Here’s Why

David Crane - Integrate Blog

"The Industry Isn’t Buying Into Out-of-Box Solutions"

5 Reasons Why Marketing Technology Can Be Frustrating

Rohit Roy - MarTech Advisor

Marketing technology and inbound marketing are the ‘in-things’. However, for your company, its promised success may yet be some way off as these solutions are not that easy to implement as they are made out to be. In fact, they can prove to be quite costly and frustrating. Here are the five top reasons why marketing technology can prove to be frustrating.

Shortcut to ROI with 'Modified Content Marketing' Approach

Fernando Labastida -

"With classic, full-blown content marketing, your goal is to build a content destination. You create a blog, a resource center or a honey pot that you hope will become a major content resource for your niche. The Modified approach however..."

53 Questions to Help You Choose the Right Interactive Content Platform

Contributor - Oracle

With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation.You may already have some great ideas for weaving interactive content into your marketing campaigns and are ready to get started. Your next challenge is figuring out how you are going to create that content, which means you’re evaluating interactive content creation platform and tool options.

Get Ready For A “Blueshift” In Marketing

Andrew Ruegger - Marketing Land

blueshift is a decrease in length and an increase in frequency of a wavelength. To efficiently deal with the increase of ad unit variation, sprouting specialty mediums, the evolution of DSPs (demand-side platforms), SSPs (supply-side platforms) and DMPs (data management platforms), small planning cycles with insight feedback loops are imperative (the blueshift).

3 Trends You Can’t Afford to Ignore if You’re a Marketer: Marketing World 2015 Recap

Lynn Langmade - Certain Blog

Trend #1: Content is No longer King (Or Queen); Audience Is King | Trend #2: Content is Customer Service; Customer Service is Content | Trend #3: Events Are Content—Big Content

The Marketer’s Guide to Periscope

Staff - Kiss Metrics

Everyone and their mom knows that Periscope is becoming more and more popular. In fact, according to TechCrunch, over a million people signed into the app in the first 10 days after the launch on March 26.

New Martech Tools on ProductHunt

Mitchell Cuevas - Product Hunt

Every week I collect new Martech (and closely related or usable by marketers) tools posted to Product Hunt so you don't have to hunt around for them. I will omit some if I don't like them, they are a clone of something better, or they don't seem like they'll be around a while. I'll also throw in some things that aren't exactly Martech...unless you get really creative.

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