Startup Digest

Virtual & Augmented Reality

July 15, 2016

This was a big week for AR. Pokémon Go has transplanted a robust imaginary universe onto, and into, our reality. It's been just over a week since the game was release in Australia, New Zealand, and the US; and mere days since its release in Germany and the UK. Already it has giving us a glimpse into an AR future society - one in which people spend record time exploring parks and national monuments, albeit while glued to their smartphones. Is Pokemon Go turning us into an unwitting government surveillance machine, or simply into kids again? (According to Vox, 40% of those who have downloaded Pokémon Go are 25 or older.)

The game has sent hunters to surprising, even sensitive places (hospital roomsbathrooms, cemeteries, memorials, and most bizarrely, Finland’s premier abandoned hot dog cart). Some hunters have found more than Pokemon waiting for them (dead bodies!) My award for gaming the game goes to the enterprising NYU grad who posted on Craigslist offering her assistance as a Pokemon trainer for $20/hr. Talk about a job most people have only ever dreamed of.  

Virtual & Augmented Reality Startup Digest is curated by:
Kelly Vicars

Kelly Vicars - Co-Founder at VR Weekend

Contact Kelly Vicars at

Martin Ahe

Martin Ahe - VR Editor at Startup Digest

Contact Martin Ahe at

Want the latest startup news and resources from Techstars?

Get the scoop on our newest accelerator companies and founders, find out when new program applications open, learn about our events, and much, much more! Sign up here!

Pokémon Go is an augmented-reality watershed

Bob O'Donnell - Recode

The game's nearly overnight success means that most people suddenly understand what augmented reality is. This piece explores the broader impact the game may have on the AR/VR industry.

Can virtual reality training for US police help stop officer-involved shootings?

Ava Kofman - The Guardian

As methods used to train officers in making lethal force decisions have come under increased scrutiny from activists and legislators, police departments have started to consider alternative approaches to training officers, including virtual reality.

The Quest For the Next Human-Computer Interface

Adrienne LaFrance - The Atlantic

To many, the rise of AR and VR signify an evolutionary step in the way human-computer interfaces mediate our environment. Adrienne LaFrance paints a realistic portrait of how close we are to advancing beyond the touch screen. 

Magic Leap Wants the Entire World to Be Your Computer Display

Matthew Ingram - Fortune

Magic Leap co-founder Rony Abovitz says the stealth start-up “uses the display that nature gave us.” Does this mean Magic Leap is just... your brain? Not exactly. Google Plastic went there first. 

AR/VR Funding In 2016 Already Sees 85% Growth On 2015

CB Insights

These posts analyze 2016 investment as it translates to growth over 2015′s funding total. 

You are receiving this email because you believe that the best startup articles and videos are made by active members of the startup community.

Startup Digest, © 2009-2016 by Techstars Central LLC. All rights reserved. Startup Digest is a registered trademark of Techstars Central, LLC. Privacy Policy | Terms of Use.