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Corporate Innovation Reading List

June 05, 2015

Hi, Everyone! This week, we thought it would be useful to include a nice back to basics summary of Lean Startup and how it compares to traditional innovation methods. We also included a couple of examples of why these methods are crucial for corporations to consider...enjoy, and see you next time!

About this digest: We're all trying to figure this stuff out. Consider us another resource because corporate innovation is lonely but you're not alone. We'll search the globe for the latest triumphs, failures and emerging methods being used to build the next era of resilient corporations - anything from building new internal methods, partnering with startups, using entrepreneurship to drive culture, corporate venturing and many topics yet to be named as this field evolves. 

If you have feedback or tips on articles to include in future editions, email me at

Corporate Innovation Reading List Startup Digest is curated by:
Carie Davis

Carie Davis - @cariedavis2

Contact Carie Davis at

Shane Reiser

Shane Reiser - @shanereiser

Contact Shane Reiser at

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Why ‘Build, Measure, Learn’ isn’t just throwing things against the wall to see if they work

Steve Blank

Back to basics, but great overview of how the Lean Startup methodology is an improvement over some of the standard innovation methods waterfall, agile and lean startup. 

Why startups in “stealth mode” are deluding themselves

Daniel Williams

There's always the question from corporate teams about confidentiality when using Lean Startup methods, but startup or corporate, the answer is the same: your ideas just aren't that great, and no one is sitting around waiting to steal it and build it themselves. It takes time energy to develop ideas into something people want - and that's not done by hiding it from the world. Just get going!

This Startup Cracked a $2.4 Billion Market with Branding — Here’s Their Formula

Fun case study with a formula for how to take an old category and reinvent it to compete with established brands. How can established organization adopt some of the lessons to compete?

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