Startup Digest


March 31, 2017

This week: a UX study of the Fitbit app, a ski cap that can read your mind, and Adidas' latest wearable.

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Wearables Startup Digest is curated by:
Aashay Mody

Aashay Mody - Product | Business Development | Strategy

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Ashish Aggarwal

Ashish Aggarwal - M&A and Corp Dev at Opera Software

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Fitbit: A UX Case Study


For all you current and aspiring Fitbit users, especially those with an eye for good product design, here's an effective blog post of how Fitbit might improve their in-app experience. Suggested improvements include a better way to find relevant exercises to log and edit exercise duration among others.

Podcast Highlight: Can a High-Tech Ski Cap Read My Mind or Tell Me When I’m Sick?


“If I throw you into an MRI machine right now, I can tell you what words you’re about to say,” Jepsen said on the latest episode of Too Embarrassed to Ask. “I can tell you what images are in your head. I can tell what music you’re thinking of. I can tell if you’re listening to me or not. That’s possible with an MRI, now.” Opnwatr’s vision for the future is a wearable device like a ski cap or a shirt that can analyze things ranging from your thoughts to your health. And the possibilities — which Jepsen readily acknowledges could be both empowering and frightening.

Patent Update: Samsung’s New Smartwatch Patent is All About the Rim


With Samsung's latest patent, prepare yourself for a smartwatch with a smart rim. The patent describes a wearable with not one, but two displays. The primary display is a round screen in the style that many Android Wear watches have adopted, and appears to be relatively unremarkable in its function. The second display is situated around the rim of the watch body, completely wrapping itself around the device like a long ribbon.The idea is that the thin screen will relay certain information like weather, time, date, and possibly notifications, without requiring that the wearer activate the main screen. Patent details can be found here.

Adidas Set to Rival Fitbit with Chameleon Heart Rate Fitness Tracker


The Adidas Chameleon HR fitness tracker has been uncovered, with the German sports giant picturing the device in press materials for its new All Day fitness app. New reports suggests that the Fitbit-rival will pack in a heart rate sensor and an LED matrix-style display. The new app, All Day, which the Chameleon will sync up with, utilises insights from a number of partners, including the American College of Sports Medicine and Verily, Alphabet’s healthcare and life sciences subsidiary.

This Sensory Wearable is Designed for Flirting


With people more likely to be locking eyes with their smartphone screens these days when they’re hanging around in public, the London-based designers behind the feathery wearable Ripple are worried that the chances for exchanging flirtatious glances with passing strangers is being engineered out of daily life.

Tommy Hilfiger and Hugo Boss are the Latest Fashion Brands to Announce Android Wear Watches

The Verge

Hugo Boss’ watch — the Touch — looks a bit more formal and appears to have a leather band option, which is nice. According to Wareable, the Touch will offer NFC but no heart rate sensor. But given the fashion facing look, it’s probably not the sort of watch you’d wear on a run anyway. Meanwhile, the Tommy Hilfiger TH24/7You (in one of the worst product names ever), is a little more casually styled, with a metal link bracelet. The TH24/7You is cheaper than the Touch, at $299, although it lacks both NFC or a heart rate monitor.

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